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Email marketing has grown up. An email newsletter used to be all you needed, perhaps with a form to let people sign up easily. Then you needed drip emails to share onboarding messages with new subscribers, and tools to keep track of contacts, and full landing pages to get new users to sign up.
That’s how GetResponse has become a full-featured marketing automation app, ready to handle everything from attracting new users to sign up for your emails to keeping track of each contact and where they stand on your sales process.
At its core, GetResponse is still a tool to send email newsletters quickly. Its email editor lets you enter your email message details—including choosing whether you’d like to share the message on your social networks or A/B test it—and then choose the style you’d like from pre-designed templates. You’ll then be able to tweak the template, drag-and-drop the elements you want, type in your text and add images.
While you’re editing, you’ll see a live-preview of how the email looks on a large screen in the main section of the page, with a scrollable mobile preview on the right side of the screen. Between the two, there’s a toolbar with content sections you can add to your emails, including standard layout blocks, sharing and PayPal sales buttons, free stock photos from iStock, and snippets from other emails that you’ve saved to reuse easily. There’s even a history pane that’ll let you roll back changes you’ve made to your message, and an Inbox Inspector to see how your emails will look in other apps.
You’ll then need to pick who’ll get your email from your lists of contacts. Need to get more subscribes on those lists? GetResponse’s built-in form and landing page builders let you use similar features to drag-and-drop sections into a landing page to promote your products and get people to sign up to your email list.
Want to share the same emails to every new subscriber? GetResponse’s autoresponders let you send out automated emails on a schedule, to make sure everyone gets the same set of emails or that new emails are sent to your entire list on a schedule. Or, send out a new email to everyone as soon as it’s finished.
With its higher priced plans, you can also use GetResponse’s CRM to track details on your contacts and work to turn them into customers. Every plan lets you manage subscribers’ email addresses, names, and other core contact details. GetResponse CRM then lets you attach contacts to deals, track deal progress on a kanban board, send automated emails based on their position in your sales process, and run video webinars to help convert new contacts into customers. Since it’s tied to your email newsletter tool, you’ll have all of your core marketing tools in one place—with a customizable dashboard to help you see how your landing pages, emails, webinars, deals, and more are going.
Whether you’re just starting out marketing and want a way to send beautiful emails, or need a full-featured marketing automation suite, GetResponse has something for everyone. It’s a marketing platform that can help you get more customers through your emails.
Oriignally published January 7, 2015; updated June 18, 2018 with new pricing and features.