Formatter

Formatter - Features, Pricing, Alternatives, and More

Matthew Guay
Written by Matthew GuayLast updated August 30, 2018

What is Zapier Formatter?

You want to move data—your contact list, say—from one app to another, right? Zapier’s the tool for that. It's a workflow automation tool that connects 1000+ apps—from Airtable to Zoho CRM and everything in between—so when someone new buys your products or fills out your form or anything else, Zapier can copy that data and add it to the correct app.

Sometimes getting the data in the right format needs a bit of help, though, which is where Formatter comes in. Formatter's a Zapier tool that tweaks your data to get it working the way you need.

Say you need to copy PayPal customers into a MailChimp mailing list. PayPal shows your customers' full names and the detailed time and date they bought your product—but all you want is their first name and the day of the week. Just add Formatter to your Zap, and Zapier can format text the way you want before adding it to MailChimp.

Formatter supports the following actions:

  • Numbers - Work with numeric data to do math operations, reformat currencies, and more (with line-item support).
  • Utilities - Various utilities like "choose value from list" or "look up in table" (with line-item support).
  • Date / Time - Work with dates and times to change formatting or add/subtract time (with line-item support).
  • Text - Work with text data to find & replace, capitalize, remove HTML, and more (with line-item support).

When you're trying to automate anything in Zapier, and can't figure out how to get two apps to fit together, Formatter will most likely help. Just add it to your Zap, and with a little tweaking you should be able to get your text the way you need before sending it to the next app.

Have any feedback on this overview, or something we should change? Let us know!

Formatter Integration Details

Launched on Zapier January 23, 2016

Zapier combines Triggers (like "New Subscriber") and Actions (like "Numbers") to complete an action in one app when a trigger occurs in another app. These combos—called "Zaps"—complete your tasks automatically.

The following Formatter Triggers, Searches, and Actions are supported by Zapier:

Numbers

Work with numeric data to do math operations, reformat currencies, and more (with line-item support).

Utilities

Various utilities like "choose value from list" or "look up in table" (with line-item support).

Date / Time

Work with dates and times to change formatting or add/subtract time (with line-item support).

Text

Work with text data to find & replace, capitalize, remove HTML, and more (with line-item support).

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About Formatter by Zapier

Built-In

Data isn't always in the format you need. Perhaps a date is in International format, but your app needs it in American format. Or maybe you need to Title Case a subject, truncate text for a Tweet, or turn Markdown text into HTML for your blog. Zapier's Formatter tool can help.