Add offline conversion events to Facebook from new sales in PayPal

Ad tracking can make the difference in getting your cost of acquisition just right, but it can be a pain if you are tracking it manually. After you've set up this integration, Zapier will automatically monitor new PayPal sales, logging the event to your Offline Conversion tracking on Facebook, allowing you to ditch the manual tracking and enjoy better ad targeting.

How this PayPal-Facebook Offline Conversion integration works

  1. A new campaign email from PayPal is opened
  2. Zapier logs the event in your Facebook Offline Conversion solution

Apps involved

  • PayPal
  • Facebook
Add offline conversion events to Facebook from new sales in PayPal
PayPal integration logo

PayPal is a fast, safe way to send money, make an online payment, receive money or set up a merchant account. With over 150 million active registered accounts, PayPal helps people and businesses receive and make payments in more than 100 currencies in 203 markets.

Facebook Offline Conversions integration logo

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad.

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