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Facebook Offline Conversions + PayPal

Add offline conversion events to Facebook from new sales in PayPal

Ad tracking can make the difference in getting your cost of acquisition just right, but it can be a pain if you are tracking it manually. After you've set up this integration, Zapier will automatically monitor new PayPal sales, logging the event to your Offline Conversion tracking on Facebook, allowing you to ditch the manual tracking and enjoy better ad targeting.

Ad tracking can make the difference in getting your cost of acquisition just right, but it can be a pain if you are tracking it manually. After you've set up this integration, Zapier will automatically monitor new PayPal sales, logging the event to your Offline Conversion tracking on Facebook, allowing you to ditch the manual tracking and enjoy better ad targeting.

  1. When this happens...
    PayPalPayPal
    Successful Sale

    Only successfully completed payments trigger this (with line item support).

    TriggerInstant
  2. automatically do this!
    Facebook Offline ConversionsFacebook Offline Conversions
    Send Offline Event

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

    ActionWrite
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Supported triggers and actions

What does this mean?
facebook-offline-conversions logo
facebook-offline-conversions logo

About Facebook Offline Conversions

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad. .

Related categories

  • Ads & Conversion
paypal logo
paypal logo

About PayPal

PayPal is a fast, safe way to send money, make an online payment, receive money or set up a merchant account. With over 150 million active registered accounts, PayPal helps people and businesses receive and make payments in more than 100 currencies in 203 markets.
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