Facebook Offline Conversions + PayPal
Add offline conversion events to Facebook from new sales in PayPal
Ad tracking can make the difference in getting your cost of acquisition just right, but it can be a pain if you are tracking it manually. After you've set up this integration, Zapier will automatically monitor new PayPal sales, logging the event to your Offline Conversion tracking on Facebook, allowing you to ditch the manual tracking and enjoy better ad targeting.
Ad tracking can make the difference in getting your cost of acquisition just right, but it can be a pain if you are tracking it manually. After you've set up this integration, Zapier will automatically monitor new PayPal sales, logging the event to your Offline Conversion tracking on Facebook, allowing you to ditch the manual tracking and enjoy better ad targeting.
- When this happens...Successful Sale
Only successfully completed payments trigger this (with line item support).
- automatically do this!Send Offline Event
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.
- Free forever for core features
- 14 day trial for premium features & apps
Successful Sale
Only successfully completed payments trigger this.
Try ItRefunded Sale
Only refunded payments trigger this.
Try ItBusiness AccountRequired
Event SetRequired
Event Time
Email
Phone
First Name
Last Name
City
U.S. State or Canadian Province
Country
Zip Code
Gender
Date of Birth (MM/DD/YYYY)
Event Name
Content Type
Value
Currency
Lead ID
Order ID
Item Number
Custom Data
Event Status
Data Processing Options
Data Processing Options Country
Data Processing Options State
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