When this happens...
PayPalSuccessful Sale
Then do this...
Facebook Offline ConversionsSend Offline Event

Ad tracking can make the difference in getting your cost of acquisition just right, but it can be a pain if you are tracking it manually. After you've set up this integration, Zapier will automatically monitor new PayPal sales, logging the event to your Offline Conversion tracking on Facebook, allowing you to ditch the manual tracking and enjoy better ad targeting.

How this PayPal-Facebook Offline Conversion integration works

  1. A new campaign email from PayPal is opened
  2. Zapier logs the event in your Facebook Offline Conversion solution

Apps involved

  • PayPal
  • Facebook
Premium
PayPal is a Premium integration on Zapier.

Why Zapier?

Free

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Easy

No coding required—automate any of 1,000+ apps in minutes.

Secure

Enterprise-level security—connect mission-critical apps.

It's easy to connect Facebook Offline Conversions + PayPal and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
PayPal
Successful Sale

Only successfully completed payments trigger this (with line item support).

Facebook Offline Conversions
Send Offline Event

Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

PayPal
Refunded Sale

Only refunded payments trigger this.

PayPal
Successful Sale

Only successfully completed payments trigger this.

PayPal
All Merchant Transactions

All Merchant Transactions, regardless of status, trigger this.

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Become a Zapier Integration Partner

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad. .

PayPal is a fast, safe way to send money, make an online payment, receive money or set up a merchant account. With over 150 million active registered accounts, PayPal helps people and businesses receive and make payments in more than 100 currencies in 203 markets.