Add offline conversion events to Facebook from new MailChimp subscribers

Facebook's targeting is only as good as your reporting. Improve your conversions by reporting your successful leads back to Facebook. Once you have configured this integration, Zapier will send every new MailChimp subscriber to Facebook, logging the event to your Offline Conversion tracking on Facebook to keep refining your ad accuracy.

How this MailChimp-Facebook Offline Conversion integration works

  1. A new subscriber is added to a specific list in MailChimp
  2. Zapier logs the event in your Facebook Offline Conversion solution

Apps involved

  • MailChimp
  • Facebook
Add offline conversion events to Facebook from new MailChimp subscribers
MailChimp integration logo

MailChimp is an email marketing service provider, founded in 2001. It has 6 million users that collectively send over 10 billion emails through the service each month.

Facebook Offline Conversions integration logo

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad.

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