Facebook Offline Conversions
When this happens...
GoToWebinarNew Registrant
Then do this...
Facebook Offline ConversionsSend Offline Event

Webinar registrations are an important step in your sales funnel. But manually uploading them to Facebook to track ad impact? That gets to be a real pain. Track your webinar conversions automatically with this integration. After you set it up, Zapier will add new GotoWebinar registrants as Facebook Offline Conversion events. What will you do with the extra time? Create a kick-butt webinar, of course!

How this Go to Webinar-Facebook Offline Conversions integration works

  1. Someone registers for your webinar in GotoWebinar
  2. Zapier adds this registration to a Facebook Offline Conversion event set

Apps involved

  • GotoWebinar
  • Facebook Offline Conversions

Why Zapier?


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No coding required—automate any of 1,500+ apps in minutes.


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It's easy to connect Facebook Offline Conversions + GoToWebinar and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Attendee

Triggers when registrants turn into attendees to a webinar.

Send Offline Event

Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

New Upcoming Webinar

Triggers when you add a new upcoming webinar.

Create Registrant

Create a new registrant for a webinar.

New Registrant

Triggers when a new registrant is added to a webinar.

Create Webinar

Create and schedule a new, single-session webinar.

Remove Registrant

Removes a registrant from a webinar.

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Become a Zapier Integration Partner

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad. .

Learn More

GoToWebinar by LogMeIn makes it easy to set up and deliver an online video and audio conference. Conduct do-it-yourself webinars with up to 1000 people – all for one flat rate. Extend your reach, expand your audience, increase your influence. Webinars work.

See GoToWebinar Integrations