Add GotoWebinar registrants as Facebook Offline Conversion events

Webinar registrations are an important step in your sales funnel. But manually uploading them to Facebook to track ad impact? That gets to be a real pain. Track your webinar conversions automatically with this integration. After you set it up, Zapier will add new GotoWebinar registrants as Facebook Offline Conversion events. What will you do with the extra time? Create a kick-butt webinar, of course!

How this Go to Webinar-Facebook Offline Conversions integration works

  1. Someone registers for your webinar in GotoWebinar
  2. Zapier adds this registration to a Facebook Offline Conversion event set

Apps involved

  • GotoWebinar
  • Facebook Offline Conversions
Add GotoWebinar registrants as Facebook Offline Conversion events
GoToWebinar integration logo

GoToWebinar makes it easy to set up and deliver an online video and audio conference. Conduct do-it-yourself webinars with up to 1000 people – all for one flat rate. Extend your reach, expand your audience, increase your influence. Webinars work.

Facebook Offline Conversions integration logo

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad.

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