Facebook Lead Ads

Facebook Lead Ads Updates

Facebook Lead Ads mention · November 27, 2018

10 Unique Lead Nurturing Strategies for Facebook Lead Ads

Facebook lead ads are a popular, GDPR-compliant way to gain leads that opt in to be contacted by your business. And for good reason: two-thirds of adults in the U.S. are active Facebook users, and lead ads are particularly effective at gathering data from these users, since they're...read more
Facebook Lead Ads mention · October 1, 2018

Optimize Your Real Estate Marketing with Facebook Lead Ads

Real estate agents have been using Facebook ads for years, but Facebook lead ads have revolutionized lead collection in the industry. Facebook lead ads help you find leads in real time—a huge advantage given the importance of timing in real estate. Even a few minutes between interest and contact...read more
Facebook Lead Ads mention · September 24, 2018

How This Realtor Saves Four Hours a Week Through Automation

“When I realized I could make everything automatic, I knew I could get my time back and do the activities that matter the most.”Matt Castillo, residential realtor at Keller Williams Thinking about moving? Matt Castillo. a residential realtor, loves helping people find new places to call “home.” Matt works...read more
Facebook Lead Ads mention · September 20, 2018

How Real Estate Agents Efficiently Manage New Leads

"Zapier helps me respond faster—and saves me time by updating contacts across all my various platforms."Mark Novak, Mark's Home Team Real estate thrives on agents and brokers sourcing stellar leads and following up before competitors have the opportunity. That competition between agents and brokers has led to...read more
Facebook Lead Ads mention · July 27, 2018

How Clearbit & Zapier Help an Admissions Team Double Their Efficiency

"We use Zapier [with Clearbit] a lot. We have about 30 different things going on at any time."Aaron Fazulak, co-founder and CEO, DesignationVacations give everyone a chance to relax and refocus their energies. But if you are a small business owner or work for one, there's a...read more
Facebook Lead Ads mention · June 21, 2018

Track Sales More Effectively with Facebook Offline Conversions

Facebook ads put your product or service in front of billions of people on the social network. But what happens when those people see your ads and then become customers outside Facebook—whether it's on your site, at your brick-and-mortar store, or at some other point of sale? Facebook...read more
Facebook Lead Ads mention · March 29, 2018

Steal This Workflow: How to Save Hours Every Week with Webhooks

You’ve seen them hiding in your app’s settings, promising to send notifications, sync data, and connect to other software you use. Webhooks. They’re the mysterious extra in so many apps. But what are they, how do they work—and why do they have such long, confusing URLs...read more
Matthew Guay
Reviewed by Matthew Guay
Last updated October 31, 2016

"Half the money I spend on advertising is wasted; the trouble is I don't know which half," says the adage attributed to department store merchant John Wanamaker. Brand marketing especially is a costly endeavor in large part since the goal is simply getting the name of your company known. That's how most mass media marketing worked prior to the internet—you run an ad on TV or in a newspaper or on a billboard, and hope the right people see and remember your ad.

The internet changed that—upending the business models that depended on mass marketing ads, and creating the opportunity for ads that directly led customers to you. Now, when you run an ad, customers could click on it and jump directly to your site. They could then purchase your products—or, far more likely, they'll click away to another site, and you'll be left wondering which half of your ad dollars were wasted.

Facebook Lead Ads is a new ad tool from Facebook that brings you even closer to your potential customers—and far more likely to turn that person into a customer than your average ad would. Like a normal ad in Facebook, your Lead Ad will show up in people's Facebook feeds, and you can target the ad to the types of people you want—perhaps those already following your page, or those who are interested in products like your own. Then, your ad can include a text message at the top, along with an image, description, and your site's URL—or, you can include a gallery of images to showcase more about your product. There's only one little extra to note: Facebook's Power Editor, which you'll use to build your ad, doesn't work in the latest version of Safari, so you'll need to use Google Chrome, Firefox, or Microsoft Edge to build your ad.

Then, there's one thing that sets a Lead Ad apart from other ads: a Sign up button. You can choose from several different CTA texts—including Download, Apply Now, or Subscribe. When people click that button, they'll then see your Lead Form, where you can include form fields to gather the data you need. You can then add standard fields—including email, name, date of birth, and phone number—to your form, or add your own custom fields to ask anything else you'd like. Facebook can prefill many of the default form fields with info in the potential customers' Facebook Profiles—and for the rest, your contacts can type in the data themselves.

Once you turn the ad on, you'll start getting new contacts directly through your ad, complete with their contact info. That's where Facebook Lead Ads integrations come in. You'll use them to connect your ad to your email newsletter, drip messaging, CRM, and other marketing tools so you can send along extra info and stay in touch with these new contacts. And with any luck, you'll soon turn them from a lead into a new customer.

When you need your ads to bring in actual contacts, Facebook Lead Ads are a great tool to use. In minutes, you can build an ad around a customized form that'll grab potential customers' eyes and get them to share their contact with you—right from their Facebook feed.

Facebook Lead Ads Resources:

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Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.