Facebook Lead Ads
When this happens...
Facebook Lead AdsNew Lead
Then do this...
PardotCreate Prospect

If you can reach out to your leads the moment they engage with you, your chances for conversion are highest. Let Zapier set this up for you with some automation. This one will fire off whenever someone fills out your Facebook Lead Ad, logging them as a prospect on Pardot so that you can start marketing to them right away.

How this Facebook Lead Ads-Pardot integration works

  1. A new lead fills out your Facebook Lead Ad
  2. Zapier creates a prospect for them on Pardot

Apps involved

  • Facebook Lead Ads
  • Pardot

Why Zapier?


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No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Facebook Lead Ads + Pardot and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Prospect

Triggers when a new Prospect is synced to Pardot.

Create Prospect

Creates a new Prospect record within Pardot.

New Lead

Triggers when a new lead is created.

Update Prospect

Updates an existing prospect.

Add Prospect to List

Adds an existing prospect to a list.

Send List Email

Creates and sends a list email.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Learn More

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

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