Facebook Lead Ads
When this happens...
Facebook Lead AdsNew Lead
Then do this...
MarketoCreate or Update Lead

When your Facebook Lead Ads are successful, the last thing you want is a bottleneck because you can't reach out to new prospects in time. Zapier can help with that—set up this automation, and we'll automatically import every new Facebook lead you capture into Marketo, updating their details if they've already been added​ in the past.

How this Facebook Lead Ads-Marketo integration works

  1. A new lead is captured by Facebook Lead Ads
  2. Zapier adds them on Marketo or updates any new details

Apps involved

  • Facebook Lead Ads
  • Marketo
Facebook Lead Ads is a Premium integration on Zapier.
Marketo is a Premium integration on Zapier.

Why Zapier?


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It's easy to connect Facebook Lead Ads + Marketo and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Add Email to Custom Audience

Adds an email address to an existing custom audience.

New Lead

Triggers when a new lead is created.

Create Custom Audience

Creates a new custom audience. Note: You may need to accept Facebook's Terms of Service before using this action

Create or Update Lead

Creates or Updates a lead.

Add Lead to List

Adds a lead to a list.

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Become a Zapier Integration Partner

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Marketo's marketing automation software helps marketers engage customers and prospects.

See Marketo Integrations