Facebook Lead Ads
When this happens...
Facebook Lead AdsNew Lead
Then do this...
MarketoCreate or Update Lead

When your Facebook Lead Ads are successful, the last thing you want is a bottleneck because you can't reach out to new prospects in time. Zapier can help with that—set up this automation, and we'll automatically import every new Facebook lead you capture into Marketo, updating their details if they've already been added​ in the past.

How this Facebook Lead Ads-Marketo integration works

  1. A new lead is captured by Facebook Lead Ads
  2. Zapier adds them on Marketo or updates any new details

Apps involved

  • Facebook Lead Ads
  • Marketo

Why Zapier?


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No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Facebook Lead Ads + Marketo and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

New Lead

Triggers when a new lead is created.

Add Lead to List

Adds a lead to a list.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Learn More

Marketo's marketing automation software helps marketers engage customers and prospects.

See Marketo Integrations