Add new leads from Facebook Lead Ads to MailChimp

Facebook Lead Ads are great to drive awareness of your business, and email newsletters from MailChimp can keep those new contacts engaged and convince them to buy your products over time. The best way to do that is with a personalized email—but Facebook Lead Ads gives you each contact's full name by default, and it'd feel weird to include each person's full name in each email.

Zapier's Formatter can help. Set up this automation, and Zapier can split the name from Facebook Lead Ads and then automatically add the first and last name of the contact along with their email to MailChimp. That way, you can personalize your emails and automatically grow your lists at the same time.

How this Facebook Lead Ads-MailChimp integration works

  1. A new contact fills out your Facebook Lead Ad
  2. Zapier's Formatter splits their name so you can use the first and/or last name
  3. Zapier adds the contact to MailChimp

Apps involved

  • Facebook Lead Ads
  • Zapier Formatter
  • MailChimp
Add new leads from Facebook Lead Ads to MailChimp
Facebook Lead Ads integration logo

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

MailChimp integration logo

MailChimp is an email marketing service provider, founded in 2001. It has 6 million users that collectively send over 10 billion emails through the service each month.

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