Facebook Lead Ads
When this happens...
Facebook Lead AdsNew Lead
Then do this...
GoToWebinarCreate Registrant

Facebook Lead Ads allow you to build up an audience of potential users. GoToWebinar helps you show off your product or service to interested individuals. Use this Zapier integration to connect the two sales tools, letting you automatically add new leads from Facebook Lead Ads as registrants in GoToWebinar.

How this Facebook Lead Ads-GoToWebinar integration works

  1. Someone completes your Facebook Lead Ads
  2. Zapier adds that individual as GoToWebinar registrant

Apps involved

  • Facebook Lead Ads
  • GoToWebinar account
Facebook Lead Ads is a Premium integration on Zapier.
GoToWebinar is a Premium integration on Zapier.

Why Zapier?


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It's easy to connect Facebook Lead Ads + GoToWebinar and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Attendee

Triggers when registrants turn into attendees to a webinar. (Note: This trigger does not currently support Simulated Live webinars.)

Add Email to Custom Audience

Adds an email address to an existing custom audience.

New Upcoming Webinar

Triggers when you add a new upcoming webinar.

Create Custom Audience

Creates a new custom audience. Note: You may need to accept Facebook's Terms of Service before using this action

New Registrant

Triggers when a new registrant is added to a webinar. (Note: This trigger supports Simulated Live webinars)

Create Registrant

Create a new registrant for a webinar.

New Lead

Triggers when a new lead is created.

Create Webinar

Create and schedule a new, single-session webinar.

Remove Registrant

Removes a registrant from a webinar.

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Become a Zapier Integration Partner

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

GoToWebinar makes it easy to set up and deliver an online video and audio conference. Conduct do-it-yourself webinars with up to 1000 people – all for one flat rate. Extend your reach, expand your audience, increase your influence. Webinars work.

See GoToWebinar Integrations