Event Farm
When this happens...
Event FarmNew Check-In
Then do this...
MarketoCreate or Update Lead

Setting up your event takes time. Your guests need to be added to Marketo, so you can effectively stay in touch with them, but you don't have time to manually create every contact. This Zapier automation will do it for you! Every time contacts check-in with Event Farm, they will automatically be created or updated in Marketo.

How this Event Farm-Marketo integration works

  1. A new check-in is created in Event Farm
  2. Zapier creates or updates a contact in Marketo

Apps involved

  • Event Farm
  • Marketo

Why Zapier?


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It's easy to connect Event Farm + Marketo and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Check-In

Triggers when a guest checks into the selected event.

Create Invitation

This call will add the information provided as a Guest in the Event Farm system and add that Guest to the Guest List for the specified Event with the provided configuration details.

Confirmed Invitation

Triggers when a guest confirms their invitation into the selected event.

Create or Update Lead

Creates or Updates a lead.

Affirmative Invitation

Triggers when a guest's invitation receives an affirmative status for the selected event.

Add Lead to List

Adds a lead to a list.

New Lead

Triggers when a new lead is created.

Registered Invitation

Triggers when a guest registers for the selected event.

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Event Farm is an enterprise event marketing platform: invitation & digital activation designed to promote and engage targeted audiences.

Marketo's marketing automation software helps marketers engage customers and prospects.

See Marketo Integrations