Emma

Emma Updates

Emma update · November 23, 2016

Updates for Emma: Use Zaps to Kick off Email Workflows

The best email campaigns are both timely and relevant. Zapier's updated Emma integration can help you achieve that by kicking off email workflows based on data from 750+ business tools. Set up Zaps to send new customer data—from your online forms, social media apps, and eCommerce tools—to...read more
Emma update · July 14, 2015

Brand New Emma Triggers For Email Marketing

Email is the original social network, and research shows that it is still to this day the best way to engage your audience. Coupled with automation, email can be a powerful hub of how you communicate with your customers and run your business. Emma helps you easily build campaigns and...read more
Emma mention · February 6, 2015

Email Marketing List Hacks

There's a service that 92% of online adults use, with 61% of them using it daily for an average of 13 hours weekly. This service has click-through rates that are 6-times better than social networks, and on average it sees a 94% return on investment. The service is email...read more
Emma mention · January 27, 2015

Experts Weigh In: 21 Email Marketing Mistakes to Avoid

Send plain text emails. lowercase every word in the subject line. Always put the call to action as a text link and a button link. Successful email marketing tactics are spread across the web. But even with ample resources available and advanced email marketing software, mistakes are regularly made. These...read more
Emma mention · January 21, 2015

How to Segment Email Lists for More Opens, Click-Throughs and Conversions

Reports of email's death are greatly exaggerated. Every month a new email-killing product comes along, and every month my Gmail inbox continues to swell with product updates, company news and coupon codes. Heck, those email-killers use email to teach me how their apps work. Take social media: it was...read more
Emma mention · January 15, 2015

A/B Test Your Email Marketing

A/B testing. The phrase itself sounds complicated and time-consuming—something that can really wait for another day. But it doesn't need to be that way. Modern web tools, like the 25 email marketing apps we recently reviewed, are often equipped with features that make A/B testing (also...read more
Emma mention · January 9, 2015

The 25 Best Email Marketing and Newsletter Apps

Stuff's happening, and you want to tell everyone about it. That might have required paying for a newspaper ad, publishing a press release, or printing and mailing a flyer in the past. Today, though, reaching your customers and contacts is as easy as clicking a button in an email...read more
Emma mention · November 26, 2014

The 25 Best Email Marketing Apps to Send Drip Campaigns

Email's crazy. Every new communication app claims to be an "email killer", and yet email outlives each one. Love it or hate it, you still likely check email first thing every morning, and pull your phone out every time it vibrates in your pocket with a new message. That...read more
Matthew Guay
Written by Matthew GuayLast updated January 6, 2015

Your emails are important. Emma thinks so. That’s why it’s both an app for sending emails and a service to make sure your emails look and sound great. Instead of needing to hire an intern to write new email copy and paying a design firm to make an email template, and then finding the perfect app to send your emails, you can use Emma to do all of that in one place.

Emma’s email app is known for its simplicity, with a straightforward focus on your emails. You’ll see your recent email campaigns on your dashboard, and can jump right in to making a new campaign. There, you’ll be able to pick from one of your own email templates, upload your custom-made design (if you already hired that design firm), or pick from one of Emma’s mobile-ready templates. Along with beautiful templates for almost any style of email, you’ll find collections of templates for special occasions, welcome and thank you messages, invitations and more.

Pick the perfect design, and you’ll get to see Emma’s message editor. You can drag-and-drop in sections for text, images, videos, social links, and more, then add in your own text and content. For images, you can store your brand assets inside Emma to reuse easily, import pictures on the fly from Flickr and Facebook, or purchase stock photos right inside your email editor. Then, just choose your audience from lists or segments, and your email’s ready to go out to the world.

That brings us to your audience in Emma, where you’ll keep up with your contacts and split them into lists and segments. Lists are a great way to manage fully separate groups of contacts—those from particular signup forms or that are interested in different products you offer. Segments, on the other hand, let you target people based on whether or not they opened emails, when they joined your list, and more.

Segments are a great way to send newsletters to the right people, but they’re especially good for Emma’s automation features. You can pick a segment, drag in emails that you’ve already made, and have them sent automatically to people who meet certain criteria. That’s a great way to put those holiday and event email templates to work for you; make a drip that emails everyone on their birthday, or that sends a coupon on holidays, and you’ll be doing more marketing in less time.

Designing a beautifully handcrafted email template or writing a series of brilliant drip emails takes a lot of time, though. If you’re strapped for time, Emma’s team is ready to help you. Their concierge services offer everything from mobile email template designs to performance consultation to make sure your emails look great and get delivered to your contacts.

There’s more, too. Emma includes a signup form and poll tool, along with integrations with apps like Salesforce, Shopify and social networks, so you can easily add new contacts to your list. And, it includes helpful pointers to help you get started with the app, along with A/B testing tools and detailed reports with a dedicated stats app for your phone so you’ll know how your emails are performing.

It’s priced a bit higher than the average email app, but for that Emma offers a more polished email experience that makes it easy to make your email marketing smarter. It’s a great choice if you want one of the simplest ways to send beautiful emails to just the right people, at just the right time.

Have any feedback on this overview, or something we should change? Let us know!

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