Ecwid

Ecwid Updates

Ecwid mention · December 12, 2017

The Zapier Guide to Line Items

e pluribus unum. The timeworn phrase that graces most US banknotes—Latin for "Out of many, one"—was intended to represent the United States being one nation of many states, could easily have a double meaning. After all, so often when you open your wallet to pay a receipt or...read more
Ecwid update · August 18, 2017

Updates for Ecwid: Use Zaps to Create Coupon Codes, plus New Custom Order Fields

Coupon codes can unlock helpful information about where your new customers are coming from, but managing a long list of bespoke codes can cause major headaches. With the latest update to the Ecwid-Zapier integration, you can use Zaps to automatically create discount coupons. For example, Zapier can create coupon codes...read more
Ecwid update · November 21, 2016

New for Ecwid: Trigger Zaps from New Paid and Unfinished Orders

When customers leave without finishing their orders, it's time to take action. Now you can set up Zaps to automatically send emails about the unfinished Ecwid orders. That way, you can make sure orders aren't in limbo. Plus, you can now create Zaps that trigger whenever new paid...read more
Ecwid update · October 22, 2015

Enhance Your Ecommerce Efforts with Ecwid

In the past, setting up an online storefront required having someone with computer programming experience set everything up for you, which could be time consuming and costly. As a small business owner, margins are tiny and your time is valuable. Ecwid offers a quick and easy solution for anyone to...read more
Matthew Guay
Written by Matthew GuayLast updated September 19, 2016

Starting a store doesn't mean you need a new website. Say you already have a blog with a wide following, and want to start selling products as well. Or maybe you have a popular Facebook Page, and want those followers to see your products.

Instead of building a separate store, you could build a store that fits right into those existing sites and pages. That's what Ecwid offers with its online store builder. You add your products and manage orders just like you would in a normal store builder, but you don't need to worry about designing your store itself. Instead, you'll just install Ecwid into your Facebook Page or add its embed code to your blog or website, and let your store blend right in with your existing content.

You'll start out by creating a new Ecwid account, which you could do with your Facebook, Google, or PayPal account so you don't have to manage yet another account. You can even start your store for free, if you have ten or fewer products to sale.

You don't need to worry about how your store looks—so there's no time wasted in choosing a store theme or customizing it to fit your style. Instead, you can focus on adding your product listings and organizing them into categories that will be easy for your customers to find. Ecwid can also handle sales tax and automatic shipping price calculation, so your customers will know exactly what to expect at checkout.

Then, you can add your store to your site. The steps will vary depending on where you want your store to show up. For Facebook, you'll connect your Facebook account to Ecwid, select the page where you want your store, and Ecwid will add your new products to that page. With a WordPress or Joomla site, you can install the Ecwid plugin so your store will be deeply integrated with your site. And, using the Chameleon skin, Ecwid will make make your product listings fit your site's theme automatically. Or, on any other site, you can add the Ecwid embed code to add a store to any page as easily as embedding a YouTube video.

On Facebook, Joomla, or WordPress, you'll have some options over what you want to show in your store. On any other site, you can choose the embed code to show your products, categories, shopping cart, and search box wherever you'd like. Those will fit in with your site with a bit of Ecwid's style by default—and if you want, you can add custom CSS to your store to match your own branding a bit better. And, if you want to sell in more than one place, you can do that as well, installing Ecwid both on your blog and on Facebook. You can even get a mobile app with your products on Ecwid's top plan, or can take orders in person with its point-of-sales system.

Ecwid's shopping experience fits in well with social network and blogs. Customers can browse through your products, using categories and search to find what they want, and drag-and-drop products into their cart. Or, they can favorite products to come back and purchase later. And if you're selling to a global audience, you can customize your store with over 40 supported languages, and use a wide variety of payment providers to accept credit cards from your customers no matter where they live.

It'll then be time to handle your orders, which you'll do back at Ecwid's website—or its mobile apps. You'll see a list of your orders and their info, and can quickly mark orders as shipped, add tracking info, or send invoices to your customers. And, you can see a full list of your customers and manage them in groups for followup marketing.

Ecwid gives you everything you need to build a full store inside your existing sites, and still effectively manage orders, customers, and more. It's a great way to quickly start selling products online without having to start over fresh with a brand new website.

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