The Zapier Guide to Line Items
Updates for Ecwid: Use Zaps to Create Coupon Codes, plus New Custom Order Fields
New for Ecwid: Trigger Zaps from New Paid and Unfinished Orders
Enhance Your Ecommerce Efforts with Ecwid
Starting a store doesn't mean you need a new website. Say you already have a blog with a wide following, and want to start selling products as well. Or maybe you have a popular Facebook Page, and want those followers to see your products.
Instead of building a separate store, you could build a store that fits right into those existing sites and pages. That's what Ecwid offers with its online store builder. You add your products and manage orders just like you would in a normal store builder, but you don't need to worry about designing your store itself. Instead, you'll just install Ecwid into your Facebook Page or add its embed code to your blog or website, and let your store blend right in with your existing content.
You'll start out by creating a new Ecwid account, which you could do with your Facebook, Google, or PayPal account so you don't have to manage yet another account. You can even start your store for free, if you have ten or fewer products to sale.
You don't need to worry about how your store looks—so there's no time wasted in choosing a store theme or customizing it to fit your style. Instead, you can focus on adding your product listings and organizing them into categories that will be easy for your customers to find. Ecwid can also handle sales tax and automatic shipping price calculation, so your customers will know exactly what to expect at checkout.
Then, you can add your store to your site. The steps will vary depending on where you want your store to show up. For Facebook, you'll connect your Facebook account to Ecwid, select the page where you want your store, and Ecwid will add your new products to that page. With a WordPress or Joomla site, you can install the Ecwid plugin so your store will be deeply integrated with your site. And, using the Chameleon skin, Ecwid will make make your product listings fit your site's theme automatically. Or, on any other site, you can add the Ecwid embed code to add a store to any page as easily as embedding a YouTube video.
On Facebook, Joomla, or WordPress, you'll have some options over what you want to show in your store. On any other site, you can choose the embed code to show your products, categories, shopping cart, and search box wherever you'd like. Those will fit in with your site with a bit of Ecwid's style by default—and if you want, you can add custom CSS to your store to match your own branding a bit better. And, if you want to sell in more than one place, you can do that as well, installing Ecwid both on your blog and on Facebook. You can even get a mobile app with your products on Ecwid's top plan, or can take orders in person with its point-of-sales system.
Ecwid's shopping experience fits in well with social network and blogs. Customers can browse through your products, using categories and search to find what they want, and drag-and-drop products into their cart. Or, they can favorite products to come back and purchase later. And if you're selling to a global audience, you can customize your store with over 40 supported languages, and use a wide variety of payment providers to accept credit cards from your customers no matter where they live.
It'll then be time to handle your orders, which you'll do back at Ecwid's website—or its mobile apps. You'll see a list of your orders and their info, and can quickly mark orders as shipped, add tracking info, or send invoices to your customers. And, you can see a full list of your customers and manage them in groups for followup marketing.
Ecwid gives you everything you need to build a full store inside your existing sites, and still effectively manage orders, customers, and more. It's a great way to quickly start selling products online without having to start over fresh with a brand new website.
- Get started quickly with the Ecwid 101 guide
- Learn how to customize every part of your Ecwid store with the Ecwid knowledge base
- Get inspired by checking out 50 great online stores built with Ecwid
- Learn how to start your own business and online store with Zapier's The Ultimate Guide to eCommerce Software book
- Want to put your store inside a WordPress blog? Check out our 40 essential WordPress tips post to get your blog working efficiently.
- Can't decide which payment gateway to use? Check out our roundup of the best payment processing services to compare their features and fees.