Drip Updates

Drip mention · December 14, 2017

Best of 2017: 30 Web Apps and Software Trends That Ruled the Workplace

Each year the Zapier team publishes an updated version of this report. Check the latest list of Fastest Growing Apps for this year. Sometimes new isn't new, it's just a better version of the old thing. Spreadsheets, for instance, are ancient—the first software people often bought for...read more
Drip update · May 17, 2017

New for Drip: Do More When Globally Unsubscribing Users

With a new update to the Drip-Zapier integration, you can trigger Zaps when a subscriber unsubscribes from all mailing lists. For example, remove a user from a Twitter list, add their information to a Google Spreadsheet, or follow up with a questionnaire. Pass unsubscribed user preferences to your CRM or...read more
Drip mention · November 26, 2014

The 25 Best Email Marketing Apps to Send Drip Campaigns

Email's crazy. Every new communication app claims to be an "email killer", and yet email outlives each one. Love it or hate it, you still likely check email first thing every morning, and pull your phone out every time it vibrates in your pocket with a new message. That...read more
Drip mention · November 25, 2014

What is Drip Marketing?

Email newsletters are a great way to send out your team's latest announcements, but they have a major problem: new subscribers only see new emails, and never get the first emails you’d sent out to your list. All they’ll see is the stuff you send after they...read more
Drip update · September 27, 2014

Connect Drip to Your CRM to Grow and Get to Know Subscribers

Drip is a lightweight yet powerful marketing automation tool that’s easy to configure and use. Whether you're wanting to capture leads on your website or create sophisticated automated emails, Drip has you covered. The marketing app is now on Zapier, boosting its automation capabilities. Use Drip and Zapier...read more
Matthew Guay
Reviewed by Matthew Guay
Last updated September 25, 2018

Think back to the your best shopping experiences, when you walked in an ice cream parlor and were immediately offered seemingly unlimited samples, or when you ask for help and the staff answers your every question. It's times like that when you decide you're an instant fan, that this business is one you'll come back to again.

The internet doesn't give you as many chances to spoil your customers. People open your website, look around, and click away. Your site design or products or pricing might catch their eye—but how do you make them want to come back?

Drip emails—automated, customized messages to your leads, or people interested in your products—are one of closest things to a personal welcome for online businesses. And Drip, an email app that's a new part of the Leadpages family of apps, is a great way to send them. It helps you gather leads, then put them into an automated email workflow that is customized to their interactions.

You'll start by making a form to embed in your site—or connecting another app like Facebook Lead Ads, Leadpages, or your eCommerce platform to Drip. That'll help you get contact info when people are interested in your product or have just made a purchase.

Then, you'll put together a campaign with email templates to send to those people on a schedule. Drip includes email blueprints with entire sets of emails to reach out to new people, share tips through a week-long onboarding, thank people for their order, and more. Or, write your own email with the formatting you want, using shortcodes to personalize messages with the date, your contact's name, the product they purchased, and more.

Drip can send those messages in the order you want, waiting hours or days after sending one message before sending the next. That's great for standard outreach messages or tutorials on using your product. For more customized outreach—a bit of that personal touch—Drip's automation workflows give you more options. There you can have Drip tag people when they open your email, send them a specific email if they don't open an email, stop the emails if they're added to a new list, and much more. You can even stop sending emails if they're not being opened for a great way to keep from bugging people and getting your emails marked as spam.

Drip can also help you see what's working. You can monitor how many people filled out your form, opened emails, and more—and can A/B test your emails to see which copy performs better. Emailing customers around the world? Drip has localization features too so you can email people in the language they understand best. And, when you have a special announcement for everyone, Drip's broadcasts let you send out email newsletters, manually or automatically from RSS, so you can handle all of your marketing emails from one app.

With a free account to handle your first 100 leads, it's a great way to get started with drip email marketing.

Originally published November 13, 2014; updated September 25, 2018 with new screenshots, pricing, and features.

Have any feedback on this overview, or something we should change? Let us know!

Use our free platform to build a single Zapier integration and instantly connect your app with 1,000+ others.

Become a Zapier Integration Partner

Drip is lightweight marketing automation that allows you to craft every interaction with your leads, trial users and customers like an artisan. Send custom emails based on user behavior and automate your marketing for a fraction of the price of the major players.