Databox

Databox Updates

Databox update · December 27, 2016

New App: View Your Data & KPIs in One Place with Databox

If you’ve ever sat in front of an analytics page hitting the refresh button anxious for the results of your most recent campaign - you know. Data is the backbone of business. But digging across multiple platforms to track progress is a waste of time. That’s where Databox excels...read more
Nathan Snelgrove
Written by Nathan SnelgroveLast updated November 2, 2017

How do you track all your business’ data? Are you logging in to multiple services every day to see how much traffic your website is doing, how low your e-commerce inventory is, or how your Facebook Ads are performing? Admin work like that seriously cuts down on the time you have to get your work done in a day.

That’s why you need to try Databox. Databox lets you track all your metrics and KPIs in one place—and keeps you aware of how things are going. With Databox, you can connect a variety of sources into what Databox call “Databoards,” or beautiful dashboards with customizable widgets, filled with information tailored to your specific needs.

When you first signup for Databox, it will ask you what you want to connect to their service. You can choose to sync from a myriad of different services, including popular ones like Google Analytics, Mailchimp, Instagram, Facebook and Facebook Ads, and much more. The list is very long, and includes some less well-known services including Localytics, Seventh Sense, and Chartbeat as well. Connecting the services is as easy as logging in and granting Databox access to your account. Databox will take care of all the rest.

For every app I connected, Databox also had a template for each Databoard. These templates are great jumping off points to begin experimenting with the dashboards. I loaded Google Analytics for an old (and abandoned) side project of mine, and selected a couple different templates to get a feel for them, and the templates were consistently gorgeous and informative.

If you don’t find that the templates offer enough information for you, or they don’t reveal the information you’re looking for, you can edit the Databoard with Databox’s visual editor. Editing a Databoard felt similar to editing a website using a WYSIWYG drag-and-drop editor, so if you’ve ever made a Wix website or a Squarespace site, you’ll be familiar with the process.

The editor is surprisingly deep, though. Your widgets can be incredibly detailed, which means they can be as simple (or complex) as you want them to be. You can create Databoards dedicated to month-over-month comparisons on acquiring and closing deals in Hubspot CRM, for example.

And none of it feels too advanced. If you know your way around Google Analytics, you’ll feel very comfortable adjusting and customizing the way your metrics are here. (And if you aren’t comfortable with Google Analytics, but you’ve been tasked with monitoring that sort of data at your company, you’ll find Databox’s templates to be plentifully detailed.)

Your Databoards can also include numbers from multiple services. If you wanted to have a single dashboard that tracked the essentials for Google Analytics, Adwords, Mailchimp, and Facebook Ad, you could do that in the editor. You aren’t limited to a single service for every dashboard.

The editor also lets you customize things like colours, connect to databases (like MySQL or Azure), and add your company logo or a background image. When you’re ready to share your Databoard, you can rest assured knowing it will look as professional (or fun!) as you need it to.

Finally, if you’re an agency and you’re working with clients and tracking their data, you can create Databoards that are client-visible. It’s free to invite clients to track along with their numbers, and you can adjust the language and design to make it as simple or deep as the client can handle. You can also share just a single Databoard with each client, so you don’t need to worry about exposing all the information in your account to every one of your customers.

Once your data is integrated, you’re ready to set up goals and tracking. Databox lets you create goals for any metric imaginable. You can set up goals right in the Databoard editor, and each Databoard will display your numbers next to the goal you want to hit. (If you need more detail on this to convince your technical director, Databox has those details here.)

The goals can also be tracked against your daily scorecard and/or a weekly summary. These scorecards are automatically delivered as a push notification from Databox’s smartphone app, delivered via email, or sent to Slack. You can track up to five daily KPIs and five weekly KPIs, and get a quick glance at your most important information when you need to see it most.

Finally, you can also monitor and track your data. Keeping on top of a business is hard, but this feature makes it easy.

Let’s say you want to keep track of your bounce rate using Google Analytics, and find out if it’s increased or decreased by more than 10% week over week. If it’s increasing, that might mean a page has broken on your site, and you’d want to be alerted of that right away.

Setting that up in Databox is easy. You’d add an alert, select Google Analytics as the source, say that you want to monitor it weekly, add bounce rate as the metric, and select “increased or decreased by more than” as the condition. Finally, you’d enter the value of “10.” Databox will take care of the rest.

And just like goal tracking with scorecards, you can receive these notifications as push notifications on your phone, email, or via Slack. It’s an incredibly complete system.

As a package, the use cases for Databox are nearly endless. You could use it to monitor your clients’ growth over time, analyze new product launches, or even track the business deals you’re closing and get alerted to changes in season trends (which you could then use to hire new staff). And because it’s so easy to get into, and offers so much depth, it’s great for both visually-inclined data geeks and those of us who are absolutely terrified of analytics systems.

Businesses are hard to keep track of. Simplify your administrative work by connecting all your KPIs and metrics with Databox.

Have any feedback on this overview, or something we should change? Let us know!

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