When this happens...
Facebook Lead AdsNew Lead
Then do this...
Customer.ioCreate or Update Customer

Are you using Facebook Lead Ads to reach new customers? With this Zapier integration, you can send new leads from Facebook to your Customer.io workspace. If your Customer.io workspace is using email as ID, this integration is perfect for you.

Note: If you're using Customer.io to manage your marketing funnel activities, you should use email (lower case) as customer_id

How this Facebook Lead Ads-Customer.io integration works

  1. New lead is generated from a Facebook Lead Ad
  2. Zapier creates or updates a customer profile in Customer.io

Apps involved

  • Facebook Lead Ads
  • Customer.io
Facebook Lead Ads is a Premium integration on Zapier.

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,000+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Customer.io + Facebook Lead Ads and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Customer

Creates a new customer. If the customer already exists, it will be updated.

Create Event

Creates an event.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,000+ others.

Become a Zapier Integration Partner

With Customer.io you can send email, SMS, and push based on what people do or don't do in your app.

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

See Facebook Lead Ads Integrations