Email Marketing Made Easy With ConvertKit
Successful marketing takes time. You have to grab a potential customer's attention, then stay in touch until they finally decide to purchase your product. One of the best ways to do that is with a landing page or a form in your content. You publish something on that page that will get their attention, then include a contact form at the bottom where they can signup to learn more. Follow up with emails, and over time you'll hopefully turn them into a customer.
That workflow typically takes a number of apps: one to publish your content, another for your form, and one more to send your emails. You might even need two email apps, one to send drip emails on a schedule and another to send newsletters and updates.
ConvertKit can handle it all from one app: forms, landing pages, drip emails, and newsletters. It can even host downloadable files so you can offer an incentive for readers to sign up.
You'll start out by adding a new form—which can come in a standalone form or a landing page. For forms, you can choose between a standard email-only field, a larger form with a description, or a full-sized embed with a graphic of a downloadable extra you're offering if you signup. Landing pages offer 4 different layouts, some that look more like a blog post an others that look more like a direct signup page.
Either way, you can immediately start customizing your signup tool. On forms, you'll see text already entered—just click and type in what you'd like the form to say instead. Landing pages provide more room for text, but they work the same—click and add your content. You can't add extra widgets or media to pages, but landing pages do let you add custom HTML to your product description, and the magic wand icon on both forms and landing pages let you set the colors and a background pattern if you'd like.
Then, on the Settings page, you can customize what happens to contact info that's added to your form. You can add them to an email sequence, send an "incentive" email with a free download as a thank you for subscribing, and tweak the style with custom CSS. Then, you'll find embed codes for the form, and Twitter cards that let your followers signup in a click. From the Automations page, you can set up automated actions to add customers to workflows, add tags, or unsubscribe them based on their interactions with your emails.
With that done, you'll need to get emails to engage those new followers. From the Sequences page, you can make workflows that send emails to contacts on a schedule. You can add a subject and content to each email, set how long the email will be sent after the first one, and rearrange emails as you need. This will onboard new followers—and can even be an easy way to build an email-powered course for new customers, if you'd like. Or, if you need to get in touch once, perhaps about a new blog post or a sale, you can use the Broadcasts page to send an update to your followers.
ConvertKit will keep track of your subscribers, with graphs on your landing page that show total subscribers and tiny graphs on the bottom of each form widget in the homepage to show that form's signups. It's everything you need to keep your subscriber base managed in one place easily, with everything from forms and landing pages to individual contacts and emails all managed in the same app—one that helps make marketing as simple as possible.
Originally published August 29, 2016; updated July 31, 2018 with new branding and screenshots.