When this happens...
WistiaNew Visitor Email
Then do this...
ConvertKitAdd Tag to Subscriber

Videos convert. You can tell a story, share a walkthrough, or just show off something cool. Wistia does it better than anyone, because when you're a pro, the details matter, and Wistia has them for your business videos. When hooked up with ConvertKit, you can tag your viewers by video and automate a custom follow up course that drives home your main goal. It's really quite amazing!

How It Works

  1. A viewer enters their email address on a Wistia turnstile
  2. Zapier sends that email address to ConvertKit

What You Need

  • Wistia account
  • ConvertKit account

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect ConvertKit + Wistia and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Subscriber

Triggers when a new subscriber is confirmed within your account (has completed any applicable double opt-ins).

Add Tag to Subscriber

Add a subscriber to a specific tag.

New Unsubscribe

Triggers when a subscriber unsubscribes from your emails.

Add Subscriber to Sequence

Add a subscriber to a specific sequence.

New Visitor

Triggers when there is a visitor that has watched a video in your Wistia account.

Add Subscriber to Form

Subscribe someone to a specific form.

New Video

Triggers when a new video is added to your Wistia account.

Create Project

Creates a new project in your Wistia account.

New Visitor Email

Triggers when a visitor's email is captured.

Create Embed Code

Creates an Embed Code to embed a Wistia Video on any webpage.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

ConvertKit is an email marketing platform for professional bloggers. Easily create email sequences, tag subscribers, grow your list, and automate your email marketing.

Wistia makes it easy to track and measure video engagement online. Upload your own videos to Wistia's professional video hosting services and let them take care of the rest.

See Wistia Integrations