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Staying in touch with your contacts is the whole reason you’re looking for an email service. But you’ll still need something to talk to people about—a reason to stay in contact. That’s why Constant Contact is packed with tools that’ll help you manage your things to talk about, and then help you tell everyone about them easily.
Unlike most newsletter or drip email apps, it’s not all about emails in Constant Contact. Instead, browse through the app’s landing page and you’ll quickly find that events, coupons, surveys, social networks, and other ways you’ll interact with real people are Constant Contact’s focus in addition to emails. There’s the tools to help you stay in contact and make new contacts, all in one place.
Making new contacts is rather easy with Constant Contact. Its Social Campaigns tool will let you make a coupon, downloadable item, or sweepstakes for your Facebook page—all great incentives to get people to give you their contact info in exchange for the chance at a free item. Or, if you’d rather really be social, you can use its EventSpot tool to put together an event page complete with a registration page, and then promote the event on your social networks and over email.
You can even use Constant Contact’s tools to make content that will draw in new contacts to your site and online business. There’s the standard online form tools to make a simple signup form, but you can also use it to make a poll to spice up your blog posts. Those are both great ways to pull in new leads.
No matter which type of business you’re running, Constant Contact is made to help you reach your customers. Then, it’s time to email them. You’ll just pick from pre-made templates, drag-and-drop sections to make your emails look the way you want, type in your content, and click the Spam Check button to see if your email is likely to be flagged as spam by common email apps. Then, you’ll add a subject, select the lists to send the message to, and schedule the email to go out when you want.
You’ll also want emails that’ll go out to your new contacts to catch them up on what’s already happened, let customers know how to use your product, or send marketing messages automatically to anyone. For that, Constant Contact’s Autoresponders are the perfect tool. You can pull in emails you’ve already sent out, queue them up in a list with as many messages as you want, and make sure every subscriber to a list gets the personalized content they need. There's also options to send auto-responder messages immediately, set delivery windows so messages will only be delivered during specific time frames, and more to help your drip campaigns work the way you want.
Constant Contact isn’t quite as simple to use as some of its competitors, but if you want an app that’ll help you reach contacts wherever they are and tools to promote your business and send emails, it just might be the app for you. It’s far more than just another email app.