Constant Contact

Constant Contact Updates

Constant Contact mention · October 25, 2018

Email Marketing Software Showdown: Constant Contact vs. MailChimp

Decades after its invention, email remains one of the most powerful marketing channels for small businesses. With millions of email users opening 20% of emails from marketers and returning an estimated $38 for every $1 spent by marketers, email marketing is no joke. While other channels come and go, email...read more
Constant Contact update · February 8, 2018

New for Our Constant Contact Integration: Kick off Zaps When Emails Are Opened

An opened email indicates an interested prospect. The latest update to the Constant Contact-Zapier integration can help you keep the momentum going by kicking off workflows whenever emails are opened. Use the New Email Open Trigger to create Zaps that score these prospects and alert your sales team of the...read more
Constant Contact update · December 6, 2016

Updates for Constant Contact: Use Zaps to Find and Update Existing Contacts

Keep your Constant Contact list up-to-date with the most recent customer info from your other business tools. Now you can rely on Zapier to automatically find existing contacts in Constant Contact, then update those contacts with new info. Groom your contact list—without any manual work. What's New with...read more
Constant Contact mention · February 6, 2015

Email Marketing List Hacks

There's a service that 92% of online adults use, with 61% of them using it daily for an average of 13 hours weekly. This service has click-through rates that are 6-times better than social networks, and on average it sees a 94% return on investment. The service is email...read more
Constant Contact mention · January 27, 2015

Experts Weigh In: 21 Email Marketing Mistakes to Avoid

Send plain text emails. lowercase every word in the subject line. Always put the call to action as a text link and a button link. Successful email marketing tactics are spread across the web. But even with ample resources available and advanced email marketing software, mistakes are regularly made. These...read more
Constant Contact mention · January 21, 2015

How to Segment Email Lists for More Opens, Click-Throughs and Conversions

Reports of email's death are greatly exaggerated. Every month a new email-killing product comes along, and every month my Gmail inbox continues to swell with product updates, company news and coupon codes. Heck, those email-killers use email to teach me how their apps work. Take social media: it was...read more
Constant Contact mention · January 15, 2015

A/B Test Your Email Marketing

A/B testing. The phrase itself sounds complicated and time-consuming—something that can really wait for another day. But it doesn't need to be that way. Modern web tools, like the 25 email marketing apps we recently reviewed, are often equipped with features that make A/B testing (also...read more
Constant Contact mention · January 9, 2015

The 25 Best Email Marketing and Newsletter Apps

Stuff's happening, and you want to tell everyone about it. That might have required paying for a newspaper ad, publishing a press release, or printing and mailing a flyer in the past. Today, though, reaching your customers and contacts is as easy as clicking a button in an email...read more
Matthew Guay
Reviewed by Matthew Guay · Last updated September 13, 2017
Our Rating:

Staying in touch with your contacts is the whole reason you’re looking for an email service. But you’ll still need something to talk to people about—a reason to stay in contact. That’s why Constant Contact is packed with tools that’ll help you manage your things to talk about, and then help you tell everyone about them easily.

Unlike most newsletter or drip email apps, it’s not all about emails in Constant Contact. Instead, browse through the app’s landing page and you’ll quickly find that events, coupons, surveys, social networks, and other ways you’ll interact with real people are Constant Contact’s focus in addition to emails. There’s the tools to help you stay in contact and make new contacts, all in one place.

Making new contacts is rather easy with Constant Contact. Its Social Campaigns tool will let you make a coupon, downloadable item, or sweepstakes for your Facebook page—all great incentives to get people to give you their contact info in exchange for the chance at a free item. Or, if you’d rather really be social, you can use its EventSpot tool to put together an event page complete with a registration page, and then promote the event on your social networks and over email.

You can even use Constant Contact’s tools to make content that will draw in new contacts to your site and online business. There’s the standard online form tools to make a simple signup form, but you can also use it to make a poll to spice up your blog posts. Those are both great ways to pull in new leads.

No matter which type of business you’re running, Constant Contact is made to help you reach your customers. Then, it’s time to email them. You’ll just pick from pre-made templates, drag-and-drop sections to make your emails look the way you want, type in your content, and click the Spam Check button to see if your email is likely to be flagged as spam by common email apps. Then, you’ll add a subject, select the lists to send the message to, and schedule the email to go out when you want.

You’ll also want emails that’ll go out to your new contacts to catch them up on what’s already happened, let customers know how to use your product, or send marketing messages automatically to anyone. For that, Constant Contact’s Autoresponders are the perfect tool. You can pull in emails you’ve already sent out, queue them up in a list with as many messages as you want, and make sure every subscriber to a list gets the personalized content they need. There's also options to send auto-responder messages immediately, set delivery windows so messages will only be delivered during specific time frames, and more to help your drip campaigns work the way you want.

Constant Contact isn’t quite as simple to use as some of its competitors, but if you want an app that’ll help you reach contacts wherever they are and tools to promote your business and send emails, it just might be the app for you. It’s far more than just another email app.

Have any feedback on this overview, or something we should change? Let us know!

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