Clearbit

Clearbit Updates

Clearbit update · November 14, 2017

Updates to Our Clearbit Integration: Use Zaps to Find Company Domains by Name

Clearbit recently launched a new Name to Domain API, which takes a company name and returns the corresponding website domain and logo. This is handy for unlocking enriched data from new contacts in your CRM, user database, or anywhere you're logging the companies your customers are associated with. With...read more
Clearbit mention · March 3, 2017

How to Save Hours on Lead Research with Clearbit and Zapier

What would your marketing team do with an extra 16 man hours per week? This was a fortunate discovery that a previous employer of mine came across after discovering how to automate their lead research process, how they found potential new customers. We had very specific criteria for which leads...read more
Farheen Gani
Written by Farheen GaniLast updated February 19, 2019

Data is powerful. Armed with the right set of customer data, you'll close more deals, make marketing interactions more meaningful, and find ideal prospects for your business. While there are many tools that help you collect customer data, Clearbit provides a number of solutions to not just collect but also use this information effectively. The app has three major tools to help you identify and interact with prospects: Enrichment, Reveal, and Prospector (or Clearbit Connect).

The Enrichment tool, as the name suggests, enriches data on your prospects, no matter how little you know to begin with. For instance, if you only know the email address of your prospect or even company domain, Clearbit fills in the rest of the info, such as site, bio, email, seniority, role, location, and other information available on the web. To use this feature, simply enter an email address or domain name in the Enrichment tab, and the app will do the rest. Clearbit collects data in real-time, using various public and private sources.

Clearbit Reveal helps you identify which companies are visiting your website. Enter the IP address of a site visitor in the Reveal tab to find out all about them—number of employees, industry, sector, revenue, Alexa rank, and more. Unlike other services that only show names of companies with public IP addresses, Clearbit helps you identify companies of all sizes. The data you find in Reveal can be used in many ways. For instance, you can choose to show live chat options only to the most relevant companies when they visit your site.

Another way you can use Clearbit is to find email addresses of your prospects, without leaving your inbox. To do this, install the free extension, Clearbit Connect for Gmail (or Outlook). Once installed, the Clearbit icon appears in your Gmail account with the rest of your add-ons. As you click on it, you'll see the Find emails option. First, you'll be asked to enter a company domain. Next, you'll find a list of employees at the company and their respective roles. Click on any name, and—voilà—their email address, Twitter, and LinkedIn accounts appear for your review.

All of the data you find in Clearbit can be put to use in many ways: to personalize content for your site visitors, connect with prospects as soon as they've visited your website, and even shorten your customer forms in the app itself. When you create a form in Clearbit, you can select different conditions for every field. For instance, you can choose to mark a field as required, block non-corporate emails, autofill data, and enable Dynamic Enrichment. The Autofill option automatically fills in data that's available in the Clearbit database. Thus, your customers or prospects simply have to check the data is correct and click Submit. The Dynamic Enrichment feature also helps you make forms less tedious. For instance, if a prospect fills in their email address in a form, Clearbit looks for data for all other fields, such as name, company, and so on. Then, it hides all those fields for which it has information available. This keeps your forms short while giving you all the data you need.

You likely use a number of tools to collect and use customer data. With that in mind, Clearbit provides integrations with several marketing and sales tools, including Salesforce, Marketo, Hubspot, Webhook, and more. If you're looking for a single tool to collect data on your customers and prospects, Clearbit will do the job. Use it to find new prospects, know more about them, and win new customers.

Have any feedback on this overview, or something we should change? Let us know!

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