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Buffer mention · November 12, 2018

4 Twitter Marketing Strategies for Your Business

Twitter is arguably the most interaction-driven social network for businesses. And a solid Twitter strategy drives revenue. According to the Customer Insights report from Twitter, as much as 93 percent of people who follow small- and medium-sized businesses on Twitter plan to purchase from those they follow, while 69 percent...read more
Buffer mention · December 8, 2017

The Best Software Discounts for Nonprofit Organizations

Running an organization isn’t cheap. With budget and personnel restrictions, it's often hard to get the latest technology approved or prioritized. For nonprofit organizations who are doing the valuable work of improving society, we’re trying to change that, and we’re not alone. Zapier offers a 15...read more
Buffer mention · November 6, 2017

How the Palm Beach Tech Association Automates Social Media Marketing

Are you a nonprofit interested in automating your work? Zapier offers a 15% discount for nonprofits! Just send a copy of your 501(c)(3) or similar documentation to contact@zapier.com to get your discount! Starting a business can be a lonely journey. To connect self-starters with resources and...read more
Buffer mention · September 14, 2017

The 11 Best Social Media Management Apps

Managing your brand's social media is a full-time job all by itself. Not only do you have to come up with solid content and strategy, but you need to update every major social network consistently. From Facebook to Twitter, Instagram to LinkedIn, your customers expect your content wherever they...read more
Buffer mention · August 8, 2017

101 Smart Ways to Use Social Media Automation for Sales and Marketing

Social networking is perhaps the easiest way to waste your day away. You can scroll through Facebook and Twitter all day and still not read everything that’s posted. Try to be friendly and reply to everyone, and you’ll quickly decide that social networks are a Rube Goldberg machine...read more
Buffer mention · June 21, 2017

12 Free Chrome Extensions for Getting Work Done

You're in your browser constantly. So why not make your browser as productive as possible? Google Chrome offers tens of thousands of extensions. Some are just plain fun (your own personal motivational Shia LaBeouf? A filter that hides all mention of the Kardashians?). Others are like booster packs for...read more
Buffer mention · May 18, 2017

25+ Fully Remote Companies That Let You Work From Anywhere

High-speed internet and powerful apps make it possible for just about anyone with a desk job to work from home. Yet today most companies still insist that employees endure the sometimes soul-crushing commute to an office. We get it. Face time is important: great for team-building, collaboration, and navigating the...read more
Buffer update · February 17, 2016

Use a Zap to Buffer Your Posts Across Social Profiles

Post to multiple Buffer profiles with a single Multi-Step Zap What we love about Buffer is its ability to simplify your virtual life with functionalities such as posting your updates to multiple social media profiles at once. Why bother logging into multiple accounts and copy and pasting statuses across social...read more
Buffer mention · January 22, 2015

How to Build a Transparent Company the Buffer Way

Buffer has established themselves as the transparent company. Dozens of press articles—Inc., TechCrunch, Quartz and the San Francisco Chronicle for starters—along with posts on their own blog, document their concerted efforts to be transparent internally and externally. The startup behind the social media scheduling tool with the same...read more
Buffer mention · December 30, 2014

30 Highly Shared Posts from Company Blogs in 2014

We're serious about blogging at Zapier, and we have high admiration for companies that carry the same commitment. In fact, we have a channel in our team messaging app, Slack, dedicated solely to getting updates when a blog we subscribe to in Feedly publishes a new post. For the...read more
Aja Frost
Reviewed by Aja Frost
Last updated April 30, 2018

You thought social media was time-consuming back when you were only using it to watch cat videos and look at brunch pictures on Instagram?

Now that you’re using it professionally–whether to promote your business, build your personal brand, network, or all of the above–the endless cycle of creating, sharing, and distributing content could potentially take up all your time.

Enter Buffer. It's a scheduling tool to keep your social media profiles up-to-date without you posting all the time. Connect your Twitter, Facebook, LinkedIn, Google+, Instagram, and Pinterest accounts, set a publishing schedule for when you want to share new posts, then add a queue of things to post. Buffer will do the rest, sharing your posts and keeping track of how they do automatically.

After signing up and adding your social profiles, you can post to any account, anytime—or all of them together. Just click one of your accounts (for example, LinkedIn), and start typing a post for that network. You can cross-post to any or all of your other accounts—just tap multiple account icons—which makes coming up with enough to post across the web even easier.

Like many social media scheduling tools, Buffer lets you select a video or image from each post to share with it, or you can upload a new one. Need to create a graphic? Buffer's Pablo tool gives you a unique way to create customized images for your content within seconds. You can choose images from its library or upload your own, add text or quotes, overlay your logo, and resize the file based on the platform you’ll be publishing it on. It’s an awesome way to make your posts stand out in your followers’ news feeds.

Once you’ve put the finishing touches on a post, you’ve got a couple choices:

  1. Share it immediately.
  2. Schedule it for a specific time.
  3. Share it next.

If you opt for choice #3, the post will go into your queue. Buffer uses this feed as a source for your set posting times; for example, you could have Buffer post four times a day, at 9:30 AM, 12:30 PM, 5 PM, and 8 PM.

Since each social platform gets its own schedule, you don’t have to worry about spamming your followers or posting too frequently on any one platform.

After you’ve used Buffer for a couple weeks, you can really dive into the Analytics section. Quickly find your most and least popular posts within any given time period, see your average number of interactions, get an overview of your progress over time, and more. Plus, thanks to the “rebuffer” button, which appears next to each post and lets you instantly re-publish it, recycling your best content is effortless.

You can also create content outside of the main app. With Buffer's Chrome and Safari extensions, not only can you turn any webpage into a post, but if you hover your mouse over a picture, a “Share this image” icon will appear. One tap, and Buffer creates a post using that image, the page URL, and the page headline. Now, whenever you stumble across a great article, you can share it with your followers without any legwork.

The mobile app is equally useful. Its dashboard looks pretty similar to the desktop version: clean, minimal, comprehensible. All of the same functions (creating and scheduling content and analyzing performance) are available within the app. And when you’re reading something share-worthy on your phone, you can instantly Buffer it just as if you were on your computer.

For anyone using social networks professionally, Buffer is a handy tool. It'll save you time and energy in maintaining your social networks, while letting you reach more people with each post.

Originally published January 22, 2016; updated April 30, 2018 with new pricing, features, and screenshots.

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