Benchmark Email Updates

Benchmark Email update · January 15, 2015

Automate Your Benchmark Email Marketing with Zapier

Email marketing is one of the best ways to reach your customers. Nearly everyone checks their email daily, giving your emails a chance to reach your potential customers right alongside the rest of their daily emails. And Benchmark Email makes sure your emails will stand out with stunning designs that...read more
Benchmark Email mention · February 6, 2015

Email Marketing List Hacks

There's a service that 92% of online adults use, with 61% of them using it daily for an average of 13 hours weekly. This service has click-through rates that are 6-times better than social networks, and on average it sees a 94% return on investment. The service is email...read more
Benchmark Email mention · January 27, 2015

Experts Weigh In: 21 Email Marketing Mistakes to Avoid

Send plain text emails. lowercase every word in the subject line. Always put the call to action as a text link and a button link. Successful email marketing tactics are spread across the web. But even with ample resources available and advanced email marketing software, mistakes are regularly made. These...read more
Benchmark Email mention · January 21, 2015

How to Segment Email Lists for More Opens, Click-Throughs and Conversions

Reports of email's death are greatly exaggerated. Every month a new email-killing product comes along, and every month my Gmail inbox continues to swell with product updates, company news and coupon codes. Heck, those email-killers use email to teach me how their apps work. Take social media: it was...read more
Benchmark Email mention · January 15, 2015

A/B Test Your Email Marketing

A/B testing. The phrase itself sounds complicated and time-consuming—something that can really wait for another day. But it doesn't need to be that way. Modern web tools, like the 25 email marketing apps we recently reviewed, are often equipped with features that make A/B testing (also...read more
Benchmark Email mention · January 9, 2015

The 25 Best Email Marketing and Newsletter Apps

Stuff's happening, and you want to tell everyone about it. That might have required paying for a newspaper ad, publishing a press release, or printing and mailing a flyer in the past. Today, though, reaching your customers and contacts is as easy as clicking a button in an email...read more
Benchmark Email mention · November 26, 2014

The 25 Best Email Marketing Apps to Send Drip Campaigns

Email's crazy. Every new communication app claims to be an "email killer", and yet email outlives each one. Love it or hate it, you still likely check email first thing every morning, and pull your phone out every time it vibrates in your pocket with a new message. That...read more
Matthew Guay
Reviewed by Matthew Guay
Last updated February 15, 2018

First impressions matter, and the way your email looks is the first thing people will notice when they open your drips. Your email may look great on your screen, but you can't possibly check every app on every device. How can you be sure that your messages look great everywhere—and will be delivered to every email service?

Benchmark is an email marketing app that aims to make sure your emails look great everywhere. It all starts with its drag-and-drop email editor that’s focused on layouts, where you can pick from a variety of ways to layout your text and images so they’ll look great. Select the design you’d like, then drag in extra sections and pick the color scheme that works for your brand.

The color-driven layouts will look great everywhere, but just to be sure, Benchmark also includes an Inbox Checker tool. It lets you see how your emails will look in a number of different email apps and on mobile devices. It'll even make sure your emails won't get snagged by common spam filters.

One of Benchmark’s best features is its internationalization. It supports Traditional and simplified Chinese, Japanese, Italian, Portuguese, Spanish, Dutch, and English, with the entire interface translated for each language. If you find yourself in a language that you can’t read, just hover over the flag button in the top toolbar, and select the language you can read to switch. And, if you need to send marketing emails to China, it’s ICP licensed so you can be sure your emails will go through.

Then, there’s the other features you’d expect to find in an email marketing app. If you regularly share pictures and videos in your emails, Benchmark helps you keep from duplicating your work by letting you store them in a gallery. Add them once, then reuse them forever. You can even crop and tweak images right inside Benchmark's email editor. Then, you can send out your RSS feed as email updates, and share your email newsletters in a dedicated webpage so new subscribers can come back and find them later. There's even a Benchmark community site to share your emails with others for inspiration and to help attract new subscribers.

Speaking of new subscribers, Benchmark Email will help you gain new subscribers more quickly with its customizable forms. Adding one is easy—select the type of form you want, and Benchmark will add the standard form fields you need automatically with options to customize them if you want. You can then onboard new people when they signup with Benchmark's email automation that can send new emails automatically based on the things your readers click on and the pages on your site they visit.

For an internationalized email app that’s easy to use and has phone and 24/7 live chat support, Benchmark is a great app to consider. It’ll make sure your emails get delivered, wherever they go. And you can get started on your own easily with its library of video tours that’ll walk you through all of its features, so you can make the best emails possible.

Originally published Jan 7, 2015; updated Feb 15, 2018 with Benchmark's latest features and pricing

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Benchmark is an international, easy-to-use email marketing and event management tool. Affordable, friendly and stylish.