When this happens...
BaseNew Lead
Then do this...
ReplyCreate\Update Person and Push to Campaign

Start your proactive outreach in a matter of seconds! After setting up this integration, every new lead from your Base CRM will be automatically added to Reply as a contact and pushed to the current campaign. Drop manual entry for good with Zapier.

How this Base CRM-Reply integration works:

  1. New lead is created in Base CRM
  2. Zapier automation creates or updates this contact in Reply and pushes it to the campaign

Apps involved:

  • Base CRM
  • Reply

Why Zapier?


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No coding required—automate any of 1,000+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Base + Reply and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Deal

Triggers when a new deal is created.

New Deal

Create a new deal inside of your Base account.

Incoming Deals

Triggers when you receive a new incoming deal.

Create New Task on Lead/Contact/Deal

Creates a new task on a Lead, Contact or Deal.

New Lead

Triggers when you get a new lead.

New Lead

Create a new lead in your account.

Qualified Deals

Triggers when you get a new qualified deal.

Create Note on Lead/Contact/Deal

Creates a Note that is attached to a Lead, Contact or Deal.

New Contact

Triggers when a contact is created.

New Contact

Creates a new contact.

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Base CRM is a simple but powerful CRM with a seamless mobile experience.

Reply is a sales automation platform that puts outreach on autopilot, while still making each communication personal.