When this happens...
BaseNew Contact
Then do this...
ReplyCreate\Update Person

Make your marketing more efficient by never having to copy contact details between apps again. Once this automation is active, every new Base CRM contact will be added to your Reply app (and existing contacts will be updated), simultaneously pushing them to your current outreach campaign—all done automatically so you don't have to worry about a thing.

How this Base CRM-Reply integration works:

  1. A new contact is created in Base CRM
  2. Zapier automation creates or updates this contact in Reply and pushes it to the campaign

Apps involved:

  • Base CRM
  • Reply

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,000+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Base + Reply and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Deal

Triggers when a new deal is created.

New Deal

Create a new deal inside of your Base account.

Incoming Deals

Triggers when you receive a new incoming deal.

Create New Task on Lead/Contact/Deal

Creates a new task on a Lead, Contact or Deal.

New Lead

Triggers when you get a new lead.

New Lead

Create a new lead in your account.

Qualified Deals

Triggers when you get a new qualified deal.

Create Note on Lead/Contact/Deal

Creates a Note that is attached to a Lead, Contact or Deal.

New Contact

Triggers when a contact is created.

New Contact

Creates a new contact.

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Base CRM is a simple but powerful CRM with a seamless mobile experience.

Reply is a sales automation platform that puts outreach on autopilot, while still making each communication personal.