When this happens...
PardotNew Prospect
Then do this...
BaseNew Lead

Getting your marketing automation leads into your CRM helps the sales team stay on top of leads. This Pardot Base CRM integration makes it easy to automatically add new Pardot prospects to Base CRM.

How It Works

  1. A new Pardot prospect is created
  2. Zapier automatically creates a lead in Base CRM

What You Need

  • A Pardot account
  • A Base CRM account
Premium
Pardot is a Premium integration on Zapier.

Why Zapier?

Free

Get started for free—14 day trial of premium features and apps.

Easy

No coding required—automate any of 1,000+ apps in minutes.

Secure

Enterprise-level security—connect mission-critical apps.

It's easy to connect Base + Pardot and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
Base
New Deal

Triggers when a new deal is created.

Base
New Deal

Create a new deal inside of your Base account.

Base
Incoming Deals

Triggers when you receive a new incoming deal.

Base
Create New Task on Lead/Contact/Deal

Creates a new task on a Lead, Contact or Deal.

Base
New Lead

Triggers when you get a new lead.

Base
New Lead

Create a new lead in your account.

Base
Qualified Deals

Triggers when you get a new qualified deal.

Base
Create Note on Lead/Contact/Deal

Creates a Note that is attached to a Lead, Contact or Deal.

Base
New Contact

Triggers when a contact is created.

Base
New Contact

Creates a new contact.

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Become a Zapier Integration Partner

Base CRM is a simple but powerful CRM with a seamless mobile experience.

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.