Add new Base CRM leads to a Facebook Offline Conversions event set

Optimizing your Facebook ads for new leads? Don't miss an opportunity to reign in new leads automatically. With this integration, whenever you add new leads to Base, Zapier will add these leads to a Facebook Offline Conversions ad set. That way, your Facebook ads can be optimized automatically, based on your new lead data.

How this Base-Facebook Offline Conversions integration works

  1. A new lead is added to Base
  2. Zapier adds this lead to an Offline Conversion ad set

Apps involved

  • Base
  • Facebook Offline Conversions
Add new Base CRM leads to a Facebook Offline Conversions event set
Base integration logo

Base CRM is a simple but powerful CRM with a seamless mobile experience.

Facebook Offline Conversions integration logo

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad.

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