When this happens...
UnbounceNew Form Submission
Then do this...
AutomationalCreate or Update a Contact

Capturing new leads with your landing pages is only the first step. Move everyone into your CRM as they pop up and you can keep your workflows moving without ever missing a beat. After you've set up this integration, it will react to every new submission to one of your Unbounce forms. A contact will be created on Automational in response, including all the details you need to jump right in and seal the deal.

How this Unbounce-Automational integration works

  1. A new lead fills out a form on your Unbounce landing page
  2. Zapier automatically creates a new contact (or updates an existing contact) in Automational

Apps involved

  • Unbounce
  • Automational

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Automational + Unbounce and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Form Submission

Triggers when a new Form Submission is received on a Landing Page, Overlay or Sticky Bar

Create or Update a Contact

Updates an existing contact (based on email address) or creates a new contact if a contact does not exist.

Apply Tag to Contact

Applies tag on an existing contact

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The Sales and Marketing platform - featuring fully integrated CRM, Email Marketing, and Marketing Automation - 100% tailored for small businesses.

Unbounce makes it crazy simple to do landing pages without a dedicated developer. Just drag and drop via their editor and create incredible landing pages in minutes.

See Unbounce Integrations