ActiveCampaign

ActiveCampaign Updates

ActiveCampaign mention · December 13, 2018

The 30 Fastest Growing Business Apps in 2018

Bundles are back. For years, web apps prompted a great unbundling of software, with a focus on apps that did one thing well. That changed in 2018. Adobe added Marketo and Magento to their wide-ranging suite of apps, Microsoft acquired GitHub, and Google built the new Hangouts Team Chat to...read more
ActiveCampaign mention · October 31, 2018

Our Favorite Zaps: Save Time Managing Your Shopify Store

Successful retail businesses run on follow through. When you make a sale, you have to deliver the product or service, send an invoice or receipt, and follow up with the customer about their satisfaction. When online shoppers abandon their carts, you need to chase after them and cheerfully remind them...read more
ActiveCampaign mention · October 23, 2018

How to Use Zapier's Paths to Automate Decisions

How do you automate a decision? Actions are easy enough to automate, especially with Zapier. But a decision? Even a repetitive choice might, in turn, lead to other decisions. So how can you reduce the time you spend making the same decisions that lead to different outcomes? You use Zapier...read more
ActiveCampaign mention · August 28, 2018

Ruler Analytics Uses Automation to Democratize Data with Customers

"As different problems arise, I often find Zapier has a solution."Ian Leadbetter, Directer, Ruler Analytics Data matters. It's how you can tell if your marketing campaigns pay off, and which ones offer the most return on your investment and where to focus next time. But if that data...read more
ActiveCampaign mention · June 18, 2018

How a Solopreneur Automates Her Work to Focus on Her Students

Rulebooks don't exist for solopreneurs. They wear every hat all the time, regardless of their strengths. They play marketer, salesperson, CEO, customer support, and engineer. That's why finding the right tools early on can set up a solopreneur (or any business or person, for that matter) for long-term...read more
ActiveCampaign update · June 14, 2018

New for ActiveCampaign: Assign Tasks

You need a point person on deals, someone who knows exactly what needs done next to close. But one person can't do everything. With ActiveCampaign's new Task Assignment option in deal tasks, your entire team can now easily help make sure you win the most important deals. Open...read more
ActiveCampaign mention · May 28, 2018

BuildASign.com Saves 5 Hours Every Week By Automating Contact & Lead Gen

Marketers always have something to request from the team's developers. Typically, it's to connect apps that don't have native integrations or build a custom report or search tool. But devs are hard to spare at most companies. You might have a lone engineer for marketing needs, but...read more
ActiveCampaign mention · January 8, 2018

How a Consulting Agency Reduced Time Spent Creating Leads by 25%

Navigating a messy API and its documentation is a lot like Indiana Jones' search for the golden idol: One wrong move and you'll be outrunning a boulder. Some APIs have robust, updated documentation. Other APIs were hastily thrown together and have been jerry-rigged since. For account-based marketing firm obo...read more
ActiveCampaign mention · December 6, 2017

eCommerce Businesses Leverage Facebook Lead Ads to Connect with Customers

For any business, finding the right audience on social media isn't a simple task, let alone convincing said audience to click to your website, make a purchase, or sign up for a newsletter. But with Facebook Lead Ads, you'll advertise to folks already interested in your product, newsletter...read more
ActiveCampaign update · April 10, 2017

New for ActiveCampaign: Trigger Workflows on All Your Lists

You can now choose "All Lists" on certain Triggers within ActiveCampaign. That way, if the desired result of your automation is the same for multiple campaigns, you don't need to build separate Zaps for each list you maintain. What's New with ActiveCampaign New Trigger Option Added "All Lists...read more
Matthew Guay
Reviewed by Matthew Guay
Last updated June 25, 2018

Email newsletters are a great way to start your marketing with content delivered to your fans' inboxes. But it doesn't stop there. You also need to followup on those followers' interest in your products, share targeted messages that turn them into customers, and especially for your largest deals, track your progress in turning leads into customers.

ActiveCampaign does this in one place. It combines three core marketing tools that go best together—email newsletters, marketing automation, and CRM—into an affordable marketing automation tool that’s easy to use. You’ll keep everything about your customers in one place, and then can use that data to effectively market to them with emails, personalized sales calls, and more. And with all of the data in one place, you’ll know what’s going on with all of your marketing efforts at a glance.

As a CRM-focused app, contacts are at the center of ActiveCampaign. Use forms and app integrations to bring in contacts and build detailed profiles on each person you add including social info and their interactions with your emails and site. It even integrates with your email app so you can see your conversations with each of your contacts. Then you can use a kanban board to organize your leads and deals with your contacts by their stage. ActiveCampaign then lets you segment your contacts by their info and market directly to them.

Along the way, you can use email newsletters to your whole list or targeted at specific audiences to push people towards making the purchase. ActiveCampaign includes a drag-and-drop email template editor, just like you’d expect from email newsletter apps that are designed only around sending emails. You can quickly design beautiful emails, add the content you want and store pictures in ActiveCampaign to reuse later, then send them out to your contact lists—no separate email newsletter app needed. You can send automated emails every time your team publishes something new on your blog with its RSS integration. And with the rich amounts of data you have in your ActiveCampaign CRM, you can target emails to the right people better than ever.

Newsletters are great when you’ve got news to share, but you can use email for so much more. ActiveCampaign combines its CRM and email features into a powerful marketing automation setup to automate your work with contacts. Using a flowchart interface, you can use if/else statements to pick when people get certain emails, then automatically add tags, assign a task to your team, or send the contact a special coupon via email or SMS. You’ll be able to easily onboard new customers, market to potential customers when they visit certain parts of your site, convince undecided leads to become customers, and more automatically, just by setting up the autoresponders you want.

That leads you back to the CRM where it all starts with your contacts. Each email newsletter, drip message, and interaction pushes them a bit closer to making the purchase, and your team can speed things along with personal outreach, calls, and meetings that you'll have more time for now that ActiveCampaign is handling all the routine tasks. It's a suite of tools that will help you turn your contacts into customers with tools that grow with your business needs.

Originally published January 5, 2015; updated June 25, 2018 with new pricing, screenshots, and features

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ActiveCampaign combines all aspects of email marketing into a single and easy-to-use platform. Seamlessly create beautiful and engaging emails, send them to your segmented subscribers, and see what interactions and reactions occur in real time! Email marketing remains one of the best marketing options for positive returns on your investment.