When this happens...
SalesforceNew Lead
Then do this...
ActiveCampaignCreate/Update Contact

You're busy focusing on your campaigns, let us worry about getting everyone on your mailing list. Whenever you add a new lead on Salesforce, we'll pass the information along to ActiveCampaign as well. If a matching contact is found, we'll update their details, otherwise a new contact will be created with all the information you indicate.

How this Salesforce-ActiveCampaign integration works

  1. A new lead is added on Salesforce
  2. Zapier automation creates a new contact on ActiveCampaign or updates an existing match

Apps involved

  • Salesforce
  • ActiveCampaign

Why Zapier?


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It's easy to connect ActiveCampaign + Salesforce and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
Updated Contact

Triggers when an existing contact details are updated.

Update Deal

Updates an existing deal.

New Campaign Starts Sending

Triggers when a new campaign starts sending.

Create Deal

Creates a new deal.

New Deal Task

Triggers when a new deal task is created.

Create Account

Creates a new account.

New or Updated Contact

Triggers when a new contact is added or existing contact's details are updated.

Add Contact Note

Adds new contact note.

New Contact Added to List

Triggers when a new contact is added to a list.

Create/Update Contact

Creates a new contact, or updates an existing contact.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

ActiveCampaign combines all aspects of email marketing into a single and easy-to-use platform. Seamlessly create beautiful and engaging emails, send them to your segmented subscribers, and see what interactions and reactions occur in real time! Email marketing remains one of the best marketing options for positive returns on your investment.

Salesforce is a leading enterprise customer relationship manager (CRM) application.

See Salesforce Integrations