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Email newsletters are only effective when you have subscribers that read your messages. That’s why email marketing app AWeber focuses on helping you grow your subscriber lists.
Every email newsletter app lets you import your subscribers so you can start emailing your existing customers and fans immediately, but most require you to import a CSV spreadsheet of emails and names. AWeber lets you do that, or you can just copy-and-paste your emails from any other app in plain text. It then lets you map the contact info correctly to AWeber's list fields and specify where the subscribers are from so it’ll know whether or not your subscribers need to confirm they want the emails.
Then, of course, you’ll want new subscribers. That’s where AWeber's forms come in. They let you make signup forms with up to 25 fields to collect as much info as you want, using your own design or pre-made templates that run the range from simple layouts to fancy forms with animated widgets. Its form fields are smart, too—the normal name field can figure out first and last names, and split them automatically so you can personalize emails without making new subscribers click through multiple form fields. You can then embed the form on your site or let AWeber turn it into a simple landing page, and can A/B test your forms to see which one works better. And if that’s not enough, AWeber integrates with WordPress, PayPal, and Facebook so you can add contacts from the apps your customers and fans already use. There’s even a mobile app to add subscribers on the go from your conferences, stores and more.
Whether you’ve imported a list or added brand new subscribers, you’ll want to make sure everyone’s up-to-speed with your company and what you offer. That’s why the next step after either activity in AWeber lets you pick pre-made emails to send to your contacts as drip emails. You can have getting started info for new customers, info about new features for potential customers, or even a training course that gets sent out by email.
Speaking of emails, AWeber's great at that too—as you’d expect. It includes hundreds of templates you can use for your emails, along with thousands of stock photos to make your emails look great and a newly redesigned drag-and-drop email editor to design messages. You can have AWeber send your emails at the best possible time for your contacts to notice and open them, segment your users based on what they’ve done with your emails, and more.
Then you can do it all again. AWeber lets you build as many lists as you want, each with their own emails, forms, templates, subscribers, and stats. You can switch between lists from the menu in AWeber's top toolbar—or get a quick glance at the stats on all of your lists from your dashboard. You can also quickly send a new email anytime from the prominent Create a Message button in the dashboard.
If you want a great way to build email lists and send emails, AWeber's focused on just that. It's designed to make marketing with email lists as easy as possible.
Originally published September 2, 2015; updated June 26, 2018 with new features and screenshots