Easily channel leads from multiple sources into your CRM.

Collecting and organizing lead data can be overwhelming—especially if you have many lead sources.

You can simplify that process using our lead capture template. It gives you a scalable, centralized system that automatically collects your leads from multiple sources, standardizes the data, and adds it to your customer relationship manager (CRM).

No more checking every platform separately, no more manual data cleanup. Improve your speed to lead and return on ad spend with just a few clicks.

Key benefits of the scalable lead capture system template

• ✅ Faster response times: Reply as soon as leads reach out—not minutes or days later. Catching leads while they're thinking of you wins more business.
• ✅ Enhanced operational efficiency: Significantly reduce the time and effort you spend pulling leads into your CRM, freeing you up for the work that needs a human touch.
• ✅ Improved data integrity: Give your CRM hygiene a boost by standardizing lead data like UTMs, no matter what channel it comes from.

Key features of the scalable lead capture system template

• • Modular design — Easily add new campaigns or channels without disrupting existing workflows
• • Standardized data — Keep your lead data consistent across all channels and campaigns
• • Channel-specific formatting — Apply custom formatting for each channel to address unique data structures (like company sizes or role groups)
• • CRM flexibility — Compatible with various CRM systems, including Salesforce and Microsoft Dynamics

How our scalable lead capture system template works

This template creates a risk-minimizing lead capture system that you can update from one central location, rather than across multiple Zaps. Here's how it works:

• A "capture" Zap triggers every time a new lead comes in through an advertising platform, contact form, or another source.
• Each capture Zap sends its lead data to a centralized catchall Sub-Zap.
• The catchall Sub-Zap standardizes your lead data, so it's ready for your CRM.
• The catchall Sub-Zap adds the leads to your CRM.

How to set up the template

• Set up your catchall Sub-Zap — This Zap receives lead data from your capture Zaps, standardizes that data, and then adds it to your CRM.
• Set up capture Zaps for your lead sources — Each advertising channel you capture leads from will have its own Zap.
• Customize — Add additional CRM fields and data transformation steps as needed. Enhance with lead enrichment, qualification, and routing.

Who should use this template

This unified lead capture system template is ideal for:

• • Digital marketing managers looking to streamline multichannel lead generation efforts
• • Marketing automation specialists aiming to create a more scalable, manageable lead capture system
• • Marketing agencies looking to set their customers up with an easy-to-manage, scalable solution

If you're dealing with leads from multiple sources and want to streamline your process, this template is for you.