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Customer Story — Contractor Appointments
Customer Story — Contractor Appointments
How Contractor Appointments books $134M in client revenue with AI automation
annual client revenue
$134M
Contractor Appointments' clients attribute $134 million in revenue to AI and automation-powered lead flows, handling everything from nurture series to booking appointments.
top-of-funnel leads handled
90%
By combining Zapier and AI, upwards of 90% of Contractor Appointment's top-of-funnel leads are now automatically handled, increasing the number of appointments booked.
incremental annual revenue
$300k
Using automated follow-ups have transformed cold leads into over $300,000 in annual revenue.
Company Size
11-50
Industry
Professional Services
About
Contractor Appointments is an inbound appointment generator helping homeowners find contractors, contractors find customers, and improving the experience for everyone.
"Zapier lets us build quickly and scale fast. I can test and implement ideas in a day, not months."
— Ben Leone, Chief Technology Officer at Contractor Appointments
Booking appointments from after-hours texts
Challenge
Many homeowners reply to estimates outside of business hours via SMS, causing Contractor Appointments to lose business when messages aren’t seen until the next day.
Solution
To recover lost leads, Contractor Appointments built an AI scheduler with Zapier that parses texts, checks availability, and auto-books appointments, no human needed.
Results
20 to 50 extra appointments are automatically booked daily, capturing late-night replies that previously slipped through the cracks.
Turning texts into human conversations
Challenge
Text nurturing was rigid and limited to closed-ended questions. If homeowners replied with full sentences instead of keywords, the system couldn’t respond and the conversation stalled.
Solution
Using Zapier and OpenAI, Contractor Appointments sends homeowner replies to ChatGPT to extract pain points and generate personalized, natural-language responses with open-ended prompts.
Results
By making automation more human, they've significantly improved appointment set rates. "With AI, our messages feel like they’re coming from a person, not a robot," said Ben.
Nurturing long-tail leads into additional revenue
By pairing 6,000+ integrations with our "By Zapier" apps, you can automate anything you need, exactly how you need it.
Challenge
Ben noticed that the team was automatically considering unready leads as a cold—never contacting them again.
Solution
A simple follow-up system extracts comments about adding a delay (such as 30 days from now) and schedules a follow-up within their system.
Results
5 to 10% of monthly revenue now comes from leads nurtured from previous years. That's adding up to $300,000 in additional revenue over one year.
“When we talk about Zapier internally, we always compare it to hiring a full-time developer. With Zapier, we’ve avoided that cost entirely. Zapier lets us build quickly and scale fast. I can test and implement ideas in a day, not months."
— Ben Leone, Chief Technology Officer at Contractor Appointments
