Speed up content production with AI and automation
By Elena Alston · November 21, 2024
Any content marketing team worth their salt knows it: the production process is extensive. You've got to plan editorial calendars and create a steady stream of blog posts. Produce and distribute content across marketing campaigns. Create snappy video content for YouTube and social media channels.
In between each of those projects, you'll need to assign, write, research, and edit first drafts—and, if you're part of a smaller team, design any accompanying visuals.
It all takes time and significant brain power. But with the help of AI and automation, you'll find that even leaner teams can streamline their workflows and produce high-quality content at scale.
Whether you're looking to scale your publishing efforts or streamline the way you distribute content, here's how you can make your content production process tick like clockwork.
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Most creative teams have a running list of ideas for topics they want to cover next.
But what happens when you get bogged down by other tasks and don't have time to expand on those ideas—or create outlines? This is where you can completely alter your idea-to-draft process for the better.
With Zapier, you can send information to AI tools like Jasper or ChatGPT whenever a topic (no matter how vague) is added to tools like Trello or discussed in Slack.
As long as you're super clear in your prompt, you can instruct those AI tools to expand on the idea, create an outline, or even create multiple versions of first drafts with different angles. From there, your Zap will automatically send that output to platforms like WordPress or Google Docs, ready for your team to review, edit, and publish.
Create blog posts from saved Slack messages with ChatGPT and store in Google Docs
Turn your saved Slack messages into blog content effortlessly. When you save a message in Slack, ChatGPT generates content based on the message, which is then appended to a Google Doc. This Zap lets you collect and organize ideas from Slack directly into a document, making it easier to expand your content pipeline.
Creating consistent and well-thought-out content can often be a bottleneck in the digital marketing pipeline. This Zap template streamlines the process by utilizing a row in Google Sheets as a brief with keywords to initiate a creative conversation with Anthropic (Claude). Upon triggering with a new spreadsheet row, Claude helps in brainstorming and drafting a post based on the brief. The draft is then automatically uploaded as a new post in WordPress.
Easily turn Airtable records into blog posts with this automated workflow. When a new record is added in Airtable, Jasper will use the information to generate a blog post draft. The draft is then automatically added to a Google Doc, ready for review and editing. This Zap saves you time by streamlining content creation, so you can focus on refining and publishing your posts.
If you're a writer who often struggles with grammar and sentence structure (or you're a busy editor who prefers a second pair of eyes before you start), AI can help.
With Zapier, you can set up Zaps that act as your personal writing coach, reviewing and refining your text so it's ready for the next stage of editing. You can even create chatbots with Zapier that you can pull into other apps (like Slack) to edit content for you.
After all, AI has access to millions of writing samples, so using it as an editor (before your human editor takes a pass) can help you improve your craft.
Send copy to Writesonic to rephrease with the Zapier Chrome extension
Want a real-time editor at your disposal, no matter what tab you have open in Chrome? With this Zap, you can send your writing to Writesonic with the Zapier Chrome extension, and Zapier will send your reworded content right back to you.
Keep team conversations flowing smoothly by automating responses to new Slack channel messages. When a message is posted in a specific Slack channel, Zapier Chatbots generates a relevant reply and sends it back to the channel. This Zap helps ensure timely, consistent responses, making it easy to provide information and support without the need for constant monitoring.
Streamline your editing process by combining AI and automation. This Zap triggers when a new document is created in Google Docs, sends the content to ChatGPT for editing or enhancement, and appends the improved version back to the original document. Save time and ensure your blog content is polished and ready to publish.
When it comes to producing insightful content, understanding your subject matter is key. That means research. Lots of it.
But reading articles online about your dedicated topic and scanning endless company research can eat up a big chunk of your day. Fortunately, there's a way to get the gist of an article without spending hours reading.
With these Zaps, you can select an article right from your browser and automatically get a summary of the content from Jasper or ChatGPT in real time—without leaving your tab.
Create article summaries with Jasper from the Zapier Chrome extension
Zapier Chrome extension, Web Parser by Zapier, Jasper
Zapier Chrome extension + Web Parser by Zapier + Jasper
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Take control of your reading list with this AI automation. With this Zap, you can select an article right from your browser and automatically get a summary of the content from Jasper. Catch up on industry news or create content for an email newsletter with just a few clicks.
Effortlessly manage articles or web content you encounter. This Zap summarizes text from a new Chrome Push using ChatGPT and sends the concise summary back to Chrome. Save time on reading and responding while staying informed and efficient.
Need to summarize or pull insights and quotes from other content, like company docs or transcripts of video interviews? Use these Zaps to pull a transcript or file from apps like Descript or Google Drive, create a summary or a list of quotes with your chosen AI tool, and send it to Slack or elsewhere for easy reading.
Pull insights from Google Drive files with Claude and send to Slack
Make it easy to extract and share insights from your files. This Zap triggers when a new file is added to a specific folder in Google Drive, processes the content with Anthropic's Claude for key insights, and sends a summary to your Slack channel. Keep your team informed and reduce the time spent on manual reviews.
Efficiently manage your meeting notes with this automation. When a new audio transcript is available in Zoom, ChatGPT will pull insights or quotes from it, and a new Trello card is created with the content, which you can use for social media posts and other purposes. This Zap keeps your key insights organized, ensuring your meeting notes are easy to access and review.
Every content team knows that creating visually appealing images to accompany blog or social content is a must. Not only are readers more likely to click on an article with eye-catching visuals, but they also make your content more engaging and memorable.
If you don't have design resources, you can tap into AI to generate high-quality images by simply entering a description of what you're after.
With these Zaps, you can send prompts to DALL·E or Leap AI to automatically create images from anywhere. Then, the AI tools will generate your images, and you can use Zapier to send them to your draft doc or project management tool.
Create image generation jobs in Leap AI from new Google Sheets rows
Save time and boost your productivity with this seamless workflow between Google Sheets and Leap AI. Whenever you add a new row to your spreadsheet, an image generation job will be created in Leap AI, allowing you to efficiently generate visual content without switching between apps. This automation helps streamline your content creation process and keeps everything organized for a smooth experience.
Airtable, Filter by Zapier, OpenAI (GPT-4, DALL-E, Whisper)
Airtable + Filter by Zapier + OpenAI (GPT-4, DALL-E, Whisper)
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Generate new images for a blog post or social media automatically. With this workflow, OpenAI's DALL-E will create a new image based on the description you add to a new Airtable record, then add the new image back to your Airtable database. Generate image content instantly. Get step-by-step instructions for setting up this Zap here:
Activate this Zap to automatically create an image with DALL.E based on new Slack messages. The image it generates will then be sent as a channel message in Slack to effortlessly enhance your team communication.
Read our tutorials on automating your image generation
Repurpose content for social, video, and marketing campaigns
Creating and sharing content across multiple platforms is no small feat. From crafting social media posts to writing video scripts and marketing copy, it takes time and effort to stay on trend, tailor messaging to each channel, and ensure your content resonates with your audience.
When done right, these efforts can significantly boost your reach—but they can also overwhelm your team. That's why repurposing your blog posts and turning them into different formats (automatically) can be a game-changer.
Use these Zaps to write video scripts, social media posts, and even marketing campaigns based on your blog posts or ideas you collect in other tools. You can even add that AI-generated output directly to your social media or marketing platforms to streamline the distribution process. Here are a few ideas to get you started:
Generate a video script with Writer and add it to a Google Doc
Sometimes starting is the hardest part. If you're writing a video script, let Writer get you started. With this Zap, you can write a brief in a Google Doc, let Writer create the script, then Zapier will send it right back to your Google Doc. Then you can edit the script until you're happy, or use it as-is.
Streamline your content across your social media pages with this integration. Task Jasper with creating compelling posts based on information your company provides in your project management tool.
Turn new blog posts into ready-to-use video scripts with this automation. When a new item appears in your RSS feed, ChatGPT generates a script based on the content, and the text is saved as a new document in Google Docs. This Zap streamlines the process of repurposing written content for video, saving time on manual script creation and keeping all content accessible in one place.
Maintaining a professional and engaging presence on LinkedIn is crucial for brand image and networking. However, creating impactful and timely company updates can be a daunting task. This Zap template streamlines this process by using Anthropic (Claude) to generate LinkedIn posts from new records in Airtable. When a new record is added to Airtable, a conversation with Claude is triggered to craft a meaningful company update, which is then automatically posted on your LinkedIn page.
Read more on repurposing content into other formats with AI and Zapier
Supercharge your content production with AI and automation
With the help of AI and automation, even smaller teams can streamline their content production process and generate high-quality content at scale.
From generating ideas to researching topics and distributing content, these automation ideas will boost your team's productivity and keep your content work on track.
This article was originally published in October 2023. It was most recently updated in November 2024.
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