Do you use an email outreach platform like Klaviyo to engage your customers? Then you're already halfway there when it comes to giving your audience a personalized customer experience.
But if you want to tap into Klaviyo's full marketing potential, you should think about combining it with Zapier. With just a few Zaps—our word for automated workflows—you can effectively segment customer lists, bring in new subscribers, and track performance automatically. Here's how.
New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.
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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Add leads and subscribers to Klaviyo from forms
Establishing a seamless data flow from your lead-capture forms to Klaviyo is essential for nurturing relationships with your audience and bolstering engagement. With automation, you can cut out the manual chore of transferring contact information, efficiently populating your Klaviyo subscriber list while giving yourself back time to focus on planning impactful email campaigns.
Whether a visitor fills out a contact form on your Squarespace site or submits a form on Webflow, these workflows ensure your lead-capture form seamlessly connects with Klaviyo.
Create Klaviyo subscribers from new Squarespace form submissions
Squarespace + Klaviyo
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Adding a form to your website is a great way to collect customer information for continued engagement. Now you can grab that valuable data without getting bogged down in manual updates. With this integration activated, any time a new form is submitted on your Squarespace website, they'll be subscribed to a list in Klaviyo automatically.
Add Klaviyo subscribers for new form submissions in Webflow
Webflow + Klaviyo
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When someone fills out a form on your site, you'll want to add them to your email marketing tool for proper follow up. Zapier helps by adding subscribers to Klaviyo when there are new form submissions from Webflow. You won't have to worry if your contacts got added to the right email list again.
Add Klaviyo subscribers from new Typeform entries
Typeform + Klaviyo
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If you use forms to attract leads and a CRM tool to nurture them, this integration is for you. It creates a subscriber on Klaviyo for each new entry on Typeform. Use this to automate your sales pipeline and close more deals.
Add Klaviyo subscribers for new submissions in Jotform
Jotform + Klaviyo
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When you have new submissions on your online form, you'll want the details added to your marketing tool for future follow up. This integration makes it easy by automatically adding a subscriber in Klaviyo when there is a new submission in Jotform. It's never been easier to follow up with new subscribers.
Add Klaviyo subscribers from ads
Depending on your business, you're likely using advertising tools to generate leads from highly targeted audiences on platforms like Google and Facebook.
If you do, sending these leads to Klaviyo is simply a matter of deciding how you want the leads to flow. For example, Facebook Lead Ads can collect lead information within the platform, meaning customers sign up for your campaign without leaving Facebook. You don't even need a web presence here. Then, use a Zap to send new Facebook leads to Klaviyo, and you have a fully automated email marketing machine ready to rock.
Other platforms can be just as powerful. TikTok Lead Generation is making waves as an ideal workflow to turn a TikTok audience into an off-platform marketing list. Leadpages is a landing page designer and workflow machine ecosystem unto itself. So you'll have a few options here. But no matter your pick, it's the same destination: add that new lead as a subscriber in Klaviyo and start working that email marketing magic.
Add Klaviyo subscribers from new ClickFunnels Classic contact activities
ClickFunnels Classic + Klaviyo
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Email marketing is a great way to stay in touch with your customers, but manually maintaining your contact lists can be a tedious process. Set up this Zapier integration, and whenever new contact activity is detected in your ClickFunnels Classic account, a new subscriber will be added a list in Klaviyo automatically.
Add Klaviyo subscribers for new Facebook Lead Ads leads
Facebook Lead Ads + Klaviyo
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We've got an easy way for you to turn your leads into subscribers, by using this integration. After set up, new leads from Facebook Leads Ads will generate Klaviyo subscribers. Spend less time copying contact details, and more time drafting effective marketing materials!
Add new Leadpages leads to Klaviyo as subscribers
Leadpages + Klaviyo
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Make email marketing easy with this integration, which automatically imports new leads to your marketing app as they come in. Once this automation is active, Zapier will add each new lead you get from a Leadpages form as a new subscriber on Klaviyo so they're ready for your email nurturing to begin.
Add Klaviyo subscribers for new TikTok Lead Generation leads
TikTok Lead Generation + Klaviyo
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TikTok Lead Generation allows you to collect customer information from your ads on TikTok. This integration will let you capture and react to leads with Klaviyo as soon as someone engages with your brand on TikTok.
Segment your leads and customers automatically
Whether a new customer makes a purchase (hurrah!) or someone signs up for an event you're hosting, you'll want to continue nurturing them afterward. However, not everyone will be a fit for the same campaign. For example, you might want to send welcome messages to new customers or target a subset of customers who've purchased a product above a certain price.
With these simple Zaps, you can automatically create specific lists in Klaviyo whenever a specific purchase is made in another app. Or you can tag certain customers or add others to a segment in Klaviyo. That way, you can target different audiences and deliver personalized messages that resonate with each group's unique needs and behaviors.
Create lists in Klaviyo from new Eventbrite attendees
Eventbrite + Klaviyo
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Keep your marketing efforts organized and targeted by automatically creating new lists in Klaviyo whenever someone registers for your Eventbrite events. This Zap streamlines your workflow by ensuring that each new attendee is added to a specific list in Klaviyo, allowing you to tailor your email campaigns and engagement strategies based on your event attendees. Save time and enhance your event follow-up process with this seamless integration.
Create list in Klaviyo for new Shopify customers
Shopify + Klaviyo
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Automatically stay on top of your customer relationships by creating a list in Klaviyo every time a new customer is added in Shopify. This Zap ensures that your customer data is instantly organized in Klaviyo, making it easier to manage targeted marketing campaigns and personalized communications. Simplify your workflow and enhance your customer engagement by keeping your lists up-to-date without any manual effort.
Add tags to Klaviyo lists from Shopify orders
Shopify + Klaviyo
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Ensure your marketing is always relevant by automatically tagging Klaviyo lists whenever a new paid order is placed in Shopify. This Zap helps you segment your customers based on their purchase behavior, allowing you to target them with tailored campaigns. By keeping your lists organized and up-to-date, you can improve engagement and drive better results with personalized messaging.
Add tags to Klaviyo lists from new Mailchimp subscribers
Mailchimp + Klaviyo
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Keep your marketing lists in sync by automatically tagging Klaviyo lists whenever a new subscriber joins through Mailchimp. This Zap ensures that your Klaviyo lists are always updated with the latest subscriber information, allowing you to effectively segment and target your audience. By automating this process, you save time and enhance your email marketing strategy with more personalized and relevant campaigns.
Add new Facebook leads to Klaviyo segments
Facebook Lead Ads + Klaviyo
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Streamline your lead management by automatically tagging Klaviyo segments when a new lead is generated through Facebook Lead Ads. This Zap ensures that your segments are always up-to-date with the latest leads, allowing you to quickly target and nurture potential customers with personalized campaigns. By automating this process, you can focus on growing your business while maintaining a responsive and organized marketing strategy.
Connect Klaviyo with Google Sheets
Google Sheets is something of a circuit breaker for software automation. You can record new subscribers from Klaviyo into Google Sheets to keep tabs on every email you collect, true. But Google Sheets isn't a dead end. Work new spreadsheet rows into sheets, and you can more easily send it to other apps. For instance, maybe a new Google Sheet row becomes a new task for a team member within Trello.
Once you've recorded subscribers into Google Sheets, you have a separate list you can organize, funnel, and automate. You can use this list to categorize customers by specific triggers, turning a massive audience into a list of customer segments. This helps you write specifically crafted emails to each segment, enhancing personalization. Or you can simply keep tabs on your new emails within a separate app and never worry that you need a backup.
Create Google Sheets rows for new Klaviyo events
Klaviyo + Google Sheets
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Use this integration to keep track of new events automatically in a spreadsheet. Whenever there is a new Klaviyo event, a Google Sheets row will be created.
Create Google Sheets rows for new Klaviyo events
Klaviyo + Google Sheets
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Keep your Google Sheets up to date with new Klaviyo events using this convenient automation. Once set up, each time there's a new event in Klaviyo, corresponding spreadsheet row in your Google Sheets will be updated. Streamline your event tracking and maintain organized data without manual updates.
The process also works in reverse—use new rows in Google Sheets to automatically add Klaviyo subscribers. Use these Zaps to automatically import over a previously-existing email list from other applications.
Add new Klaviyo subscribers from a Google Sheets spreadsheet
Google Sheets + Klaviyo
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Spreadsheets are a great way to collect and organize contact information. With this Zapier integration set up, whenever a new row is added to a Google Sheets spreadsheet, a new subscriber will be added to a list in Klaviyo automatically to help you keep your email marketing up-to-date.
Add subscribers to Klaviyo from new rows on Google Sheets
Google Sheets + Klaviyo
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Stop manually copying contacts from Google Sheets to Klaviyo and use this integration instead. When a new row with contact info appears on your Google sheet, we'll add a subscriber to Klaviyo.
Create Klaviyo events for new or updated Google Sheets rows
Google Sheets + Klaviyo
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Effortlessly keep your Klaviyo events updated with this seamless Google Sheets integration. Whenever there's a new or updated row in your spreadsheet, a corresponding event will be created in Klaviyo, ensuring your important data stays fresh and accurate. Say goodbye to manual updates and hello to efficient, time-saving automation.
Use webhooks with Klaviyo
Maybe you aren't finding the app you want on this list, but you're 100% certain you want Klaviyo's automation working for you. Although Zapier connects with thousands of apps, there may be an app you need that doesn't have a Zapier integration just yet. Fortunately, you can use Webhooks by Zapier to set up automation where you can't find it.
With webhooks, you can easily send information to and from Klaviyo from almost any app. Use one of these Zaps to get started:
Add Klaviyo subscribers from new caught webhooks
Webhooks by Zapier + Klaviyo
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Don't waste your time manually copying new contact details, line by line. Use webhooks by Zapier instead! Set up this integration and a hook will catch any details you need, and add them to Klaviyo subscribers. No more copying and pasting contact info!
Turn Klaviyo into your "everything" email marketing software
Are you ready to supercharge Klaviyo? Use the Zaps here to supplement your Klaviyo list, import old emails into your new system, or generate leads while you sleep via webforms, online ads, and landing pages. If everything goes according to plan, you may start making sales without noticing.
And this is just the start of what you can do with Klaviyo and Zapier. What will you automate first?
This article was originally published in January 2022 by Ana Gotter, with previous updates by Daniel Kenitz. It was most recently updated in August 2024 by Elena Alston.
