Articles tagged "Social media"

9 examples of conversational marketing that helped businesses grow

Conversational marketing can give your customers the personalized and responsive experience they're looking for—until it doesn't. If you've ever been talking in circles with a chatbot, unable to get a hold of a human to help, you know what I mean.

From social media to your CRM: improve your lead management with automation

Inexpensive, powerful apps have made lead generation—once the exclusive domain of Fortune 500 enterprises—available to even the smallest business. But while acquiring vast quantities of leads has become simple, managing them is anything but.

Beyond marketing numbers: the power of sentiment analysis

Keeping an eye on online sentiment can help you avoid crises—and in the meantime, you'll get to know your audience and be able to make better decisions for your business. 

3 ways to empower your team with automation

The automated workflows that orchestrate tasks behind the scenes are what empower L. Michelle Smith and her team to do our best work. Here's a look inside her tech stack and the Zaps that power it.

Crosspost your Instagram posts to other social networks

Have you ever wanted to re-share an Instagram post directly on Twitter? Unfortunately, you run into a big problem: Facebook, which owns Instagram, doesn't make it easy to share content to other social networks. This automated solution can help.

How a social media skeptic uses TikTok to connect with family

Learning to communicate asynchronously takes effort. It means learning to talk and work together without depending on real-time feedback. It's an essential remote work skill. Turns out it's also a really great skill for the rest of my life. 

How to link Instagram to your Facebook Page (or multiple Facebook Pages)

Your company's Instagram game is strong, but you sometimes forget to add those posts to the Facebook Pages you run. Good news: you can automatically publish all Instagram photos on all of your Facebook pages.

How to report on social media marketing results (with template)

No matter how much time humans spend on social media, it can still be hard to convince people of its value for a business. I've been a social media marketer for years, and I still sometimes struggle to show my company the impact that social can have.

How to repurpose long-form content across different social channels

Collect user-generated content with these 12 email templates