Articles tagged "Marketing"

The 4 best free keyword research tools in 2025

If you've ever launched a website, published content, or sold something online, you know search engine optimization (SEO) is key to getting eyes on what you build. And keyword research is a core part of optimizing your site.

The 6 best grammar checkers in 2025

These AI content editing apps will make your writing shine.

Improve your email deliverability with these 9 tips

Email marketers don't have to contend with constantly changing search algorithms and ranking factors—but that doesn't mean that an email sent is an email received. It's very possible that your emails will never make it to the recipient.

21 Facebook ad examples (and why they work)

These Facebook ad examples nail the hook, the message, and the execution. Use them to inspire your next ad campaign.

Jasper vs. ChatGPT: Which is better? [2025]

Here's what you need to know to help you decide between two of the biggest AI content creation tools, Jasper and ChatGPT.

Klaviyo vs. Mailchimp: Which email marketing app is best for you? [2025]

I spent a lot of time exploring each app, comparing their strengths and weaknesses, and here, I'll lay out the main differences between Klaviyo and Mailchimp—so you can choose the best tool for you.

The best free graphic design software to create social media posts in 2025

As you scroll through your Facebook or Twitter feed, what catches your eye: a boring wall of text or a bold, strong image? Obviously, it's the image (photos are clichéedly called "eye-catching" for a reason).

What is organic reach? And is it still useful in 2025?

I spoke to other social media marketers to learn more about the state of organic reach across various platforms. Here's what they had to say.

8 abandoned cart email examples and best practices

Abandoned cart emails are a simple but effective way to stay on your customers' radar and increase revenue for your online store. Here are eight examples.

Your guide to marketing automation

Whether you're just starting to automate marketing or looking to scale your strategy, Zapier will help you build smarter, more efficient workflows that keep your marketing engine running smoothly.