Articles tagged "Data & analytics"

How to Set Up Google Analytics to Track Your Website

Google Analytics is a powerful tool for measuring your website's performance, but if you've never used it before, setting it up to track your website isn't exactly the most intuitive process.

How to Use Google Analytics

Google Analytics is a website analytics platform that lets you track and measure visits to your website, actions taken on your website, visitor demographics, and much more.

Spreadsheets aren't databases—stop using them like one

Sometimes a spreadsheet isn't enough. Sure, they're quick to create, but they have limits—and those limits have consequences.

How to automatically track your blog's traffic in a spreadsheet

At the beginning of every month, I spend the better part of a day pulling traffic stats for each piece of content on our blog and then analyzing those stats.

How to Add Google Analytics to Squarespace

Google Analytics is the ultimate dashboard for website owners, allowing you to watch pageviews in real-time or dive deep into demographic data. And you can add Google Analytics to any Squarespace website, though the option to do so is a little hidden.

In defense of making spreadsheets for fun

In August, I made a spreadsheet that simulates live baseball games. It was a desperate attempt to grab hold of some semblance of control over the disaster roulette that is this year. It was an act of blind curiosity, a one-time thing.

Excel Macros Tutorial: How to Record and Create Your Own Excel Macros

Spreadsheets are infinitely flexible—especially in Excel, one of the most powerful spreadsheet apps. Most people use only a small percentage of their seemingly countless possibilities, however.

Data-Driven Design: Tap into Your Users' Micro-Moments for Better Engagement

Can you recall your latest search for a new restaurant and how you decided on it? If you're like me, glued to your smartphone and running a dozen applications simultaneously...

Turn Your Google Analytics Data into Actionable Tasks

Google Analytics is a powerful piece of software that monitors who's visiting your website and what they're doing when they get there.

How youthSpark Created an Automated System Without Developers

A leading innovator in the battle against human trafficking, Georgia's youthSpark transforms the lives of youths at risk for exploitation and abuse.