Articles tagged "Ads & conversion"

How to target thousands of locations with one ad campaign and one landing page

Here, I'm going to share how we were able to scale our geo-targeted ad campaigns: using dynamic keyword insertion in Google Ads combined with dynamic text replacement on Unbounce landing pages.

From social media to your CRM: improve your lead management with automation

Inexpensive, powerful apps have made lead generation—once the exclusive domain of Fortune 500 enterprises—available to even the smallest business. But while acquiring vast quantities of leads has become simple, managing them is anything but.

How ServiceTitan uses Zapier and Google Ads to scale

Learn how ServiceTitan uses Zapier to easily send their Google Ads data, to the right place, at the right time—all with the highest security standards in place.

5 PPC ads I actually converted on—and why

If you run PPC ads, you know the strategies and best practices, and you've seen loads of examples from businesses who've done it successfully. But what about hearing from the people clicking on the ads?

4 ways connecting HubSpot and LinkedIn benefits your business

How to use automation with Google Customer Match for better audience targeting

Google's Customer Match allows advertisers to build custom lists for better retargeting. However, it takes active and ongoing work to make sure that your lists are up to date—which is time-consuming if you're doing this manually.

How to prioritize advertising platforms (with template)

I've been working in performance marketing for about six years, and if there's one thing I've learned (I've learned more than one thing, I promise), it's this: not every advertising channel will work for every business.

Why online businesses should invest in TV advertising

Many of the clients of my production company are first-time TV advertisers who have recently learned the value of TV ads. If you love data-driven targeting, brace yourself. You're about to get a new look at TV advertising.

5 tips for creating effective lead generation forms

Lead acquisition is expensive and time-consuming—there's no way around it. Whether you're investing in referral campaigns, affiliate partnerships, pay-per-click platforms, or social media contests, you have to shell out to get eyes on your lead gen form.

How Fluent uses Zapier to match the right brand with the right audience

As any business knows, most customer relationships start with intent. Whether that's intent to buy, download an app, or learn more about a brand, connecting the dots for consumers begins and ends with the right kind of targeted advertising.