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6 min read

Progressive profiling: a non-icky way to collect customer data

There's a way to build customer personas and give consumers personalized experiences without having to creep on their data.

By Saphia Lanier · September 21, 2021

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Saphia Lanier

Saphia Lanier is a freelance writer with a background in marketing and a deep interest in SaaS. She spends her days helping B2B brands connect with (and convert) target audiences using engaging long-form blog posts. When she's not hammering away at her keyboard and nailing projects, she's spending time with family and trying new homemade vegan recipes.

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Data & analytics

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