The goal behind email marketing is simple: build solid customer relationships and convert interested leads into paying customers through engaging, persuasive content. But a lot of folks fail to realize the amount of work it takes to build and maintain a robust email list. And tying those marketing efforts into other parts of your business? It's a lot of work.
If you use an app like Mailchimp, then you'll know it's easy to create beautiful email marketing campaigns—whether you're a newbie or a seasoned email marketing pro. But when you pair it with Zapier and create automatic workflows (what we call Zaps), you can take your email marketing efforts even further. From automatically subscribing newly generated leads to updating your CRM, you can easily connect Mailchimp to your other business-critical tools. Here are some of the best ways to automate Mailchimp.
You'll need a Zapier account to use the workflows in this piece. If you don't have an account yet, it's free to get started.
Table of contents
Subscribe leads to your newsletter
When people are interested in learning about your product or service, you want to capitalize on that interest right away. With a simple Zap, you can eliminate the time it takes to copy and paste contact information (or export CSV files) altogether.
Try any of the below workflows, which will automatically add a new lead—from emails to form submissions and even spreadsheets—as a subscriber in Mailchimp. No matter where you find leads or how you add them to Mailchimp, these Zaps can take care of importing that information instantly. That way, you can focus on building effective email journeys without worrying whether any new leads are falling through the cracks.
From inbound leads
Subscribe new Facebook Lead Ad leads to a Mailchimp list
Facebook Lead Ads + Mailchimp
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Facebook Lead Ads are an excellent way to grow your list of individuals interested in learning more about your product or service, but taking a next step with those people can sometimes take a back seat to your other tasks. With this Facebook Lead Ads-Mailchimp integration, you'll no longer need to think about adding new leads to a marketing campaign—each new lead is automatically added to the list of your choice.
Parse email addresses from an email and add to a Mailchimp list
Email Parser by Zapier + Mailchimp
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Rather than manually parseing email addresses from emails and adding them to your Mailchimp list, use Zapier Email Parser to extract email addresses from the emails you receive and to start automatically adding new data to your list. Once you set up this Zapier Email Parser-Mailchimp integration, new emails received by your Zapier Email Parser mailbox from that point forward are individually added as subscribers.
From spreadsheets and databases
Create Mailchimp subscribers from a new or updated Google Sheets rows
Google Sheets + Mailchimp
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Need an easy way to add subscribers to Mailchimp? This Google Sheets Mailchimp integration will automatically create new subscribers in Mailchimp when you add or update a row or column in a Google Sheets spreadsheet.
Add subscribers to Mailchimp for new Google Sheets rows
Google Sheets + Mailchimp
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After you set up this integration, Zapier will automatically add new subscribers to your Mailchimp list when they get added to a new row in a spreadsheet.
Add subscribers to Mailchimp via new Airtable records
Airtable + Mailchimp
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Keep a sortable database of your newsletter subscribers, and shuttle them to your mailing service all at once. Using this Zap, you can automatically add new subscribers to a Mailchimp list just by filling out a record in an Airtable base. Subscriber management, simplified.
From form submissions
Update Mailchimp lists with new Webflow form data
Webflow + Mailchimp
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Rather than downloading your form data from Webflow then uploading it into your Mailchimp account, use this Zap to automatically grow your subscriber lists! Once you set up this integration, user data from your Webflow forms will be automatically added to your email subscriber lists from that point forward.
Add or update Mailchimp subscribers from new form submissions in Squarespace Forms
Squarespace Forms + Mailchimp
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When prospects interact with you, follow up communication is vital, but it's also time-consuming. That's where this integration comes in. Automatically create or update Mailchimp subscribers when a form submission is submitted in Squarespace Forms. Make sure your contact lists are up to date, without having to spend your time updating manually.
Create Mailchimp subscribers from new Typeform responses
Typeform + Mailchimp
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When people fill out forms on your site, you'll want to maintain communications with them in the future. A good email list with a service like Mailchimp makes this simple. And this integration is a breeze for just this sort of situation. Set it up to automatically generate a Mailchimp subscriber from the details of each new Typeform response.
Add or update Mailchimp subscribers when a new Wix Form is submitted
Wix + Mailchimp
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Keep your subscribers up to date and your outreach on target without slowing down for manual data entry. This integration saves you from the usual copy-and-paste chore of subscriber creation by automatically adding a subscriber to your Mailchimp account as soon as a new Wix Form is submitted.
Create or update Mailchimp subscribers from new Google Forms submissions
Google Forms + Mailchimp
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The easiest way to collect a lead from your website is using a simple form, but the hard part comes with managing that data by hand. Don't you want to add those leads directly to your email marketing list? Now with this integration, you can! Set up this Zap to automatically create or update a Mailchimp subscriber as soon as a new Google Forms submission is received.
Turn your campaigns into content
Repurposing content is a content marketer's dream. You spend all of that time crafting the perfect email, so why not repurpose it on your website or social media?
The Zaps below will automatically create a new post on LinkedIn or your WordPress site when you send a new campaign. If you want to maintain a sense of exclusivity for your newsletter subscribers, add a delay step—available on our paid plans—so your new LinkedIn or WordPress posts will publish a certain amount of time after the initial campaign is sent.
Post new Mailchimp campaigns on WordPress
Mailchimp + WordPress
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Need a way to share your marketing efforts? Kick off your campaigns with a bang by using this Mailchimp-WordPress integration. Once you set it up, it will create a new post on WordPress for each new campaign you start in Mailchimp.
Share new Mailchimp campaigns on your company LinkedIn profile
Mailchimp + LinkedIn
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Your Mailchimp email newsletters come with a shareable link, so anyone (even non-subscribers) can read your content online. Use this Zap to automatically share a link to new Mailchimp campaigns to LinkedIn, so your content picks up more subscribers and views.
Create new Webflow items from new Mailchimp campaigns
Mailchimp + Webflow
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Enhance your efficiency with this simple workflow. When a new campaign is initiated in MailChimp, it leads to the creation of a new item in your Webflow app, keeping your website content up-to-date with your current marketing activities. Experience a seamless function that simplifies your process and aligns your web presence with your promotional strategies.
Keep a backup of your email list
It's always a good idea to store your most essential business information in multiple places so you don't risk losing it. And while Mailchimp is a great tool for managing your audience and building powerful email campaigns, there are some things only a spreadsheet can achieve. Storing your email list in a spreadsheet gives you much more granular control over how you visualize, organize, and analyze your email marketing performance.
This Zap helps ensure every new Mailchimp subscriber is added to your Google Sheet so your backup is always accurate and up to date.
Save new Mailchimp subscribers to rows in Google Sheets spreadsheets
Mailchimp + Google Sheets
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Save your new Mailchimp subscribers to a Google Sheets spreadsheet so that it's easier to share your list with teammates. This integration will automatically add new Mailchimp subscribers to a new row in a Google Spreadsheet.
If you want to use a spreadsheet to not only store but act on data, it's a good idea to use a tool purpose-built for automation. Zapier Tables gives you the data management powers of a traditional spreadsheet, but with the added ability to connect natively with your other apps and build automated systems with that data.
Learn more about why you should switch to Zapier Tables, or get started with one of these Zap templates.
Track new Mailchimp unsubscribers by creating records in Zapier Tables
Mailchimp + Zapier Tables
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Keep track of your Mailchimp unsubscribers by creating a record in Zapier Tables each time someone opts out of your mailing list. This workflow allows you to instantly record any unsubscribers, ensuring you maintain an accurate and up-to-date list. This automation simplifies the process, saving you time and enhancing your understanding of your audience reach.
Create records in Zapier Tables for new or updated subscribers in Mailchimp
Mailchimp + Zapier Tables
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Ensure your mailing subscriber list directly influences your record keeping with this smart automation. Whenever you have a new or updated subscriber in Mailchimp, a record is immediately created in your chosen Zapier Tables. It's a seamless way to keep your tables updated and maximize your email marketing efforts, providing a valuable solution to efficiently manage and track subscriber data.
Engage event attendees with your newsletter
Events are expensive, but a great way to engage potential and existing customers. Even webinars, while cost-effective, are labor-intensive.
You'll want to make that effort worth it by keeping your attendees engaged with your business, long after your event or webinar is over. Your newsletter is the perfect way to do just that.
Use a Zap to automatically add attendees to your email list. You won't have to worry about managing your email signups and can instead focus on putting on a successful event.
Create Mailchimp subscribers from new Calendly invitees
Calendly + Mailchimp
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Follow up with new meeting invitees effortlessly with this Zapier integration! Once you've set this up, each new Calendly invitee will be automatically added to Mailchimp.
Create Mailchimp subscribers from new Acuity Scheduling appointments
Acuity Scheduling + Mailchimp
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Looking to send automated emails to your clients who schedule appointments? This Zap can help. Set it up to automatically create a Mailchimp subscriber from your appointment data when clients book those new appointments in Acuity Scheduling.
Add new Eventbrite attendees to a Mailchimp list
Eventbrite + Mailchimp
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Rather than messing around with CSV files, use Zapier to automatically add new attendee emails and details to a Mailchimp list. Once you set up this Eventbrite-Mailchimp integration, new attendees from that point forward are automatically added to your email marketing software.
Add new Zoom registrants to Mailchimp as subscribers
Zoom + Mailchimp
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Stay in touch with your Zoom webinar registrants by adding them to a Mailchimp subscriber list. Use Zapier to start automatically adding new Zoom Webinar registrants to Mailchimp as new subscribers.
Pro tip: While it's a time-saver to automatically add all event attendees to your email list, you'll want to customize the workflow to keep your Mailchimp contact list clean and clutter-free. For example, a filter step can stop your mom from being added just because she invited you to a family catch-up on Zoom.
Or, a paths step can use conditional logic to add different attendees to different audience segments depending on if they signed up for your "Real Estate Investing 101" webinar or your "Advanced Marketing for Real Estate Agents" course.
Surface ads to new subscribers
It's great when someone subscribes to your newsletter; it means they're already interested in what you have to offer. But you can make sure your business stays top of mind by automatically adding them to your advertising lists.
With these Zaps, you can surface targeted ads to already-interested leads—and ensure that the right people are seeing your ad content.
Add new Mailchimp subscribers to Google Ads customer lists
Mailchimp + Google Ads
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Add your current subscribers to a custom audience to ensure that the right people are seeing your ad content. This integration makes that easy. Once it's set up, each new Mailchimp subscriber will be automatically added to a specified Google Ads customer list.
Add new Mailchimp subscribers to a segment on LinkedIn Matched Audiences
Mailchimp + LinkedIn Ads
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If you hone your ad targeting with every conversion, your leads will just keep getting better. This automation can help with that: It will fire off whenever you get a new Mailchimp subscriber, adding them to a segment in LinkedIn Matched Audiences for you to fuel your campaigns.
Add new Mailchimp subscribers to Facebook Custom Audiences
Mailchimp + Facebook Custom Audiences
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Interested in using your mailing list to connect with people on Facebook? Use this integration to make the process automatic. When active, it adds Mailchimp subscribers to Facebook Custom Audiences. Now, you can use Mailchimp data find leads and customers on Facebook.
Connect Mailchimp with your CRM
Customer relationship manager (CRM) apps are often the source of truth for businesses. If something is incorrect in the CRM, it can throw your operation out of whack. When you have a lot of changes coming in at once, it can be difficult to capture every single email list update in your CRM.
Conversely, every new lead in your CRM should be added to your email list so they can be nurtured with timely email campaigns. It's important to connect your CRM with your email marketing software so that your contact lists stay in sync and maximally effective.
Rather than waiting for a one-time download of subscribers and importing the data from your CRM to Mailchimp or vice versa, use one of these Zaps to connect your marketing and sales tools.
Add new HubSpot contacts to Mailchimp lists
HubSpot + Mailchimp
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Your customers will never miss an important promotional email from you because you forgot to update your Mailchimp list. This HubSpot-Mailchimp integration automatically adds new HubSpot contacts to a Mailchimp list so you can focus on designing the perfect email campaign instead of copying your contacts list.
Add or update subscribers in Mailchimp for new form submission from HubSpot
HubSpot + Mailchimp
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When someone shares their interests with you by filling out a form, you'll want to make sure you capture those interests to deliver targeted messaging to them. This Zapier integration will help you do just that by adding/updating subscribers when you have new form submissions in HubSpot.
Create or update HubSpot CRM contacts for new subscribers on Mailchimp
Mailchimp + HubSpot
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Need to make sure you have every chance to develop those relationships beyond your newsletters? Activate this Mailchimp-HubSpot CRM integration and we'll make sure to keep your CRM updated from then on. Once you do, every new subscriber added to Mailchimp will either add a new contact to HubSpot CRM or update an existing entry, keeping track of all of them for you automatically.
Add or update Mailchimp subscribers from new activity in ClickFunnels Classic contacts
ClickFunnels Classic + Mailchimp
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Adding and updating your new contacts in different accounts is tedious. When you set up this integration Zapier will automatically add to or update your Mailchimp subscribers when new activity happens with a contact in ClickFunnels Classic so you don't have to worry about duplicate entries or typos again.
Add new Pipedrive people to Mailchimp as subscribers
Pipedrive + Mailchimp
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Want to add subscribers to a Mailchimp list simply by adding a person to your Pipedrive account? Now you can with this integration. This integration will automatically take each new Person added to Pipedrive and add them to the Mailchimp list of your choosing.
Pro tip: If you set up two Zaps connecting Mailchimp and your CRM in both directions, be sure to add a filter step to avoid a Zap loop.
You can even add AI into the mix to level-up your CRM/Mailchimp connection even more. For example, this Zap uses ChatGPT to draft messages and update Mailchimp profiles for newly churned accounts.
Send special offers campaigns in Mailchimp to newly churned accounts on Salesforce
Salesforce + Filter by Zapier + ChatGPT (OpenAI) + 2 more
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Churn and contraction happen, but that doesn't mean they have to stay that way. Use this automation to be immediately notified of newly churned/contracted accounts in order to follow-up with them and send them enticing offers to bring them back.
Connect Mailchimp to almost any app with webhooks
Zapier integrates with thousands of apps, but that doesn't mean you're guaranteed to find the app you're looking for in the app directory. What if the app you want to connect to Mailchimp doesn't integrate with Zapier? In that case, you can use Webhooks by Zapier to connect Mailchimp to almost any app.
Webhooks are a way to send information from one app to another based on a trigger. For instance, you might create new Mailchimp subscribers from submissions in your obscure form builder. Or, whenever you get a new subscriber in Mailchimp, your webhook can send that data to your custom CRM or database tool. Use one of these Zaps to get started.
Add Mailchimp list subscribers from newly-caught webhooks
Webhooks by Zapier + Mailchimp
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Use a webhook to create a powerful bridge between your favorite app and Mailchimp. If the app you're working with supports webhooks, set up this Zap to easily add a webhook URL that will send data automatically to a Mailchimp list.
POST new Mailchimp subscribers to a webhook URL
Mailchimp + Webhooks by Zapier
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You don't only need that subscriber data for your mailing lists. Set up this Mailchimp-Webhook integration and Zapier will send them anywhere they're needed. It'll trigger whenever a new subscriber is added on Mailchimp, automatically making a POST to any webhook URL you need. Never be short an email address again!
Take your email marketing to the next level
This is just the start of all that you can do with Mailchimp and Zapier. Zapier supports thousands of apps, so you automate almost any task at work. Start building your Zap now and see what you can create.
Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated, AI-powered systems for your business-critical workflows across your organization's technology stack. Learn more.
This article was published in September 2020 by Krystina Martinez, with previous updates by Elena Alston. It was most recently updated in April 2025 by Nicole Replogle.
