Mailchimp: App of the day

If you've ever listened to a podcast episode, you've probably already heard of Mailchimp ("Mail...kimp?"). Over the past few years, Mailchimp has become one of the most popular email newsletter apps—and for good reason. The app lets you send beautiful emails with just a few clicks, even if you're not an email marketing professional.

Mailchimp has fundamental features that are straightforward but powerful. Sign up, import a mailing list, and send a message to everyone with dozens of pre-made templates that you can customize with a drag-and-drop editor. Its Inbox Preview helps you make sure everything looks great by letting you see how your emails will look in a variety of standard email apps. And it can automatically send out emails from your RSS feed.

Don't have a long list of people to email yet? Mailchimp can help you with that part, too. Its intuitive landing page builder can help you build a website so you can collect leads for your newsletter. Or you can create a form to embed in your existing website so people can sign up.

You can also take your marketing further with transactional emails. Send welcome emails, order confirmations, abandoned cart reminders, and more with templates. With a simple interface, you can schedule these emails to send at the exact time you want or base the send time on the recipient's timezone.

Mailchimp is a great option for businesses that need a robust but easy-to-use email marketing tool. You might even find that once you start using Mailchimp, you have more free time to listen to podcasts.

You can automate your email newsletters with Zapier's Mailchimp integration. Here are a few popular workflows to get you started.