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7 min read

What is lead enrichment? Your guide to strategic data hygiene

By Abigail Sims · February 19, 2025
An orange icon of a lead funnel on a light blue background.

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Abigail Sims

Abigail writes about all things tech, from machine learning to email marketing (and everything in between!). When she’s not at her desk, you can find her either at a local BJJ gym or deep in the woods somewhere, trying to climb the biggest rock.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'