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The Journalist's Guide to Keeping Track of Local Subreddits

By Justin Pot · October 3, 2019
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Reddit isn't just memes and animal pictures. There are conversations happening on the site about almost everything, including what's going on in cities all over the world.

Most cities—and even some small towns—have a community on Reddit, called a subreddit, where users talk about local issues. This is potentially useful for local journalists, because the concerns and conversations happening there could be great starting points for article ideas.

You can keep up with the site by visiting regularly, but it's really easy to forget to do that between deadlines. Here's how here's how to automatically send "hot" conversations to your team's Slack page, or any other application, using Zapier.

The first thing you should do is find out if your city has a subreddit. The easiest way to do this is probably by Googling the word "reddit" alongside the name of your city. I live in Hillsboro, Ore.gon, so I'll use that subreddit as my example.

The Hillsboro Oregon subreddit

Once you've found your local subreddit you can set up Zapier to send hot posts to Slack. Here's a quick template for that:

Get Slack messages for posts in Reddit

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    Having trouble keeping up with great posts within Reddit's fluctuating, popularity-driven ranking? This Reddit Slack integration is ideal of you're looking for a quick notification system to help track them. Once you set it up, we'll automatically send a message on Slack for every new hot post in the chosen subreddit, containing all the information you need. No matter how quickly the rankings move, you'll be able to find it.

    You will be asked to sign in using a Reddit account, so sign up for one if you don't have one yet. You will then be asked which subreddit you want Zapier to watch for hot posts. Type the name of the subreddit, without including r/. Like this:

    Setting up Reddit in Zapier

    Next you will be asked to sign into your Slack account and choose the channel in which you'd like to see the hot posts . I suggest setting up a channel especially for this, so anyone on your team who isn't interested can leave the room. You'll want to have that channel set up before you go into Zapier.

    When you're done you can turn on the Zap. From now on all hot posts from your city's subreddit will show up in Slack.

    Reddit posts in Slack

    Repeat this process for any nearby cities you'd also like to monitor.

    You're not limited to Slack! Zapier connects to thousands of apps, so you can send hot posts from any subreddit to a variety of apps. Here are a couple of more examples:

    Add new rows on Google Sheets for new posts or comments matching search terms on Reddit

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      Reddit moves so quickly it can be a challenge to keep up on the news, much less when you're searching for something specific. With this Zap, however, you can do just that: after it's been set up, a new row will be added to your Google Sheet with all the information pertaining to any post (or comment) that matches your search terms. This reliable archive will keep growing automatically as long as you leave the Zap on, creating a perfect, detailed record for your reference.

      Send new hot Reddit posts to an RSS feed

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        Is sourcing material for your RSS feed simply taking too much time? Let this Zap step in to make your life easier by watching Reddit activity. Once it's set up, every hot new post on the subreddit of your choice will trigger this integration, posting the item to the custom RSS feed provided for you during configuration. From then on you can be sure to have an automatic and constantly updated stream of the latest content, courtesy of Zapier!

        Create tasks on Todoist for new hot posts on Reddit

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          If you're trying to curate the most active stories on Reddit, or making sure you extract all the material you can from each, it can be a challenge to manually track such a fast-moving environment. Set up this Reddit Todoist integration, however, and you'll have actionable prompts in the form of Todoist tasks automatically created for each new hot post on the subreddit of your choice, laying out the framework for you to go through each at your convenience.

          These are only a few ideas. You can get started building your own automation here.

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