Facebook Pages lets businesses promote their brand and start conversations with customers or prospects interested in learning more about their services. Your Facebook Page should be a central location where you share reviews, events, and anything else your audience might want to know.
While setting up a Facebook Page is easy, keeping it up to date while still growing your business can be tricky. The solution is Facebook automation. Let's dive in.
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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
What is Facebook automation?
Facebook automation refers to the act of automating one of your Facebook apps with an automation tool or app. This lets you streamline, manage, and optimize tasks you'd normally do manually.
Facebook automation can encompass a range of tasks—from scheduling posts to managing lead generation and conversions. These automated actions can significantly enhance marketing campaigns, audience engagement, lead capture, and customer service efforts, saving time and resources in the process.
With Zapier, you can take Facebook automation to the next level. Zapier integrates with Facebook's suite of apps, including Facebook Pages, Facebook Lead Ads, Facebook Messenger, and more.
Below we've collected some of our favorite automation ideas specific to Facebook Pages so that you can automatically share content across platforms, notify the right teams about new posts, and promote events.
Popular ways to automate Facebook Pages
There are plenty of ways you can use automation to better manage your Facebook Page. Let's take a look at the most popular options:
Share content across platforms
If your company has a blog or you regularly post YouTube videos, you should be sharing that content on your social feeds. But copying and pasting your different types of content to Facebook gets tedious fast.
Instead, let automation do the heavy lifting. These Zaps let you share RSS content from your blog, new videos, and other social content directly to your Page, giving your audience plenty of engaging content and keeping your social calendar full.
Post new RSS items to Facebook Pages
RSS by Zapier + Facebook Pages
More details
It's tedious to publish new blog posts to your business's Facebook Page. But, it's really important to share your message with your audience on your social media accounts. Let this Zap take care of that for you by automatically posting each new RSS item to your Facebook Page.
Automatically share Instagram photos to your Facebook page
Instagram for Business + Facebook Pages
More details
Want a simple way to share your Instagram photos with your Facebook fans? This integration automatically shares Instagram photos as text posts to your Facebook Page. You'll never have to manually copy and paste your Instagram photo info to Facebook again!
Send new YouTube videos in a channel to a Facebook Page
YouTube + Facebook Pages
More details
There's new video content being created and shared constantly, it is so hard to keep up! Cut out a the tedious work of sending new YouTube videos to your Facebook page by automating all of that work. Keep your followers in the know without ever spending time on that task again!
Post new WordPress posts to your Facebook page
WordPress + Facebook Pages
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Many businesses, non-profits, and other organizations use WordPress blogs to publish content and stories about what they do. Often times you'll want to share these posts to a Facebook Page.
Post new Mailchimp campaigns to your Facebook Page
Mailchimp + Facebook Pages
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Kick off your new campaigns with a bang and let all your followers know at once with this Mailchimp-Facebook Page integration. Once you've activated it, every new campaign you create on Mailchimp will be auto-posted to your Facebook Page, letting everyone know what's coming to their inbox soon!
You can also automate in the other direction. These Zaps push Facebook posts to other platforms like LinkedIn or Instagram (useful if you're connecting multiple pages). You can even post across Facebook accounts if your brand manages multiple profiles.
Share new posts on your Facebook Page to another Facebook Page
Facebook Pages
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Managing multiple Facebook Pages accounts can be difficult, so let Zapier help. If you want to share the same messages on multiple Facebook Pages, this integration can copy your posts from one page and share them on another page automatically. That way, you can post an update on your main Facebook Page, and it'll get shared on your other Facebook Page without any extra work.
Update LinkedIn company pages with new Facebook timeline posts
Facebook Pages + LinkedIn
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Keeping your social media profiles up to date is vital, but it can also be time-consuming. Avoid those manual updates with this integration, which automatically creates a new update for a LinkedIn company page as soon as anyone posts to your Facebook page's timeline. Keep your followers effortlessly in the loop!
Publish Instagram for Business photos with new Facebook Pages timeline posts
Facebook Pages + Instagram for Business
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Keep your social profiles up to date across platforms, no added clicks or keystrokes required. Just activate this handy Zap. Once active, this integration will automatically post a new photo to your Instagram for Business account for each new post to your Facebook page timeline.
Use AI to to manage and analyze your social activity
Don't have the time or resources to write Facebook posts at scale? Or maybe you've started receiving a lot of recommendations and need help analyzing or categorizing them?
Whatever the case, AI tools like ChatGPT or Claude can create posts or sort through recommendations based on information in other apps. Zapier will then send that information to Facebook or elsewhere for your review. Here are a few Zap templates to get you started:
Create AI-generated social media posts with Claude
Google Sheets + Anthropic (Claude) + Facebook Pages
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Maintaining an active and engaging social media presence can be time-consuming, especially when it requires crafting creative posts regularly. This Zap template is designed to alleviate this burden by automating the creation of Facebook page posts with the assistance of Anthropic (Claude). Whenever a new row is added to your Google Sheets spreadsheet, a conversation is initiated with Claude to craft a captivating post based on the data provided. The generated post is then automatically published on your Facebook page.
Classify Facebook recommendations into categories with ChatGPT
Facebook Pages + ChatGPT (OpenAI) + Slack
More details
Stay updated and informed about the recommendations your business receives on Facebook Pages. By leveraging ChatGPT's text classification, you can automatically categorize each recommendation into predefined themes or topics. Then, instantly notify your team on Slack, ensuring everyone is aligned and can act upon the feedback promptly.
Classify Facebook recommendations into categories with Google AI Studio (Gemini)
Facebook Pages + Google AI Studio (Gemini) + Slack
More details
Stay updated and informed about the recommendations your business receives on Facebook Pages. By leveraging Google AI Studio (Gemini)'s text classification, you can automatically categorize each recommendation into predefined themes or topics. Then, instantly notify your team on Slack, ensuring everyone is aligned and can act upon the feedback promptly.
Manage your online reviews and customer testimonials
Reviews and customer testimonials are a powerful marketing tool, and displaying them on your company's Facebook page lends you credibility in the eyes of casual social media users.
But who has the time to copy and paste the reviews you collect from your different business tools? Instead, use these Zaps to automatically duplicate each new review from your other apps into a Facebook page post.
Create Facebook page posts from new Google My Business reviews
Google Business Profile + Facebook Pages
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Are you proud of the reviews your business gets on Google? If so, this integration is for you. It enables you to share reviews with followers of your company's page on Facebook. When active, it turns Google reviews into posts on your Facebook page, automatically. With this integration, you can make compliments public!
Create Facebook Pages posts from new Google Sheets rows
Google Sheets + Facebook Pages
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Do you wish making a Facebook Page post was as easy as adding a new row in your spreadsheet? Then this integration is for you. Use it to automatically create Facebook Pages posts from new Google Sheets rows. Now you'll never have to waste your time transferring the information over again!
Create Facebook Pages posts for new or updated Airtable records
Airtable + Facebook Pages
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Keep your followers updated on your latest content by automating your workflow between Airtable and Facebook Pages. With this automation, every time you add or update a record in Airtable, a new post will be created on your Facebook Page. This ensures that your audience stays informed and engaged with your content without the need for manual intervention.
Post on a schedule
Posting regularly on your social media page is key to keeping your audience engaged. But posting content multiple times a day can take its toll. You have enough admin to keep up with.
Instead of manually searching for content and posting, use these Zaps to post your content on a daily or weekly basis. That way, you can keep an active feed while sticking to a schedule.
Post to your Facebook page every day
Schedule by Zapier + Facebook Pages
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Greet your followers, provide words of wisdom, or reinforce your brand messaging. This scheduled Facebook integration will make it easy for you, automatically creating post at the time you define every day, and giving you an automated way to keep an active feed.
Make a new post to your Facebook Page every week
Schedule by Zapier + Facebook Pages
More details
Make sure to wish your followers a happy week, whether it's just starting or coming to an end. After this scheduled Facebook Page integration is set up, we'll automatically post on your Facebook Page stream every week, making sure your reminders keep coming through.
Post one blog post per day to your Facebook page
Schedule by Zapier + Webhooks by Zapier + Facebook Pages
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This Zap takes a list of the day's blog posts, gets one of those posts, and then posts it to Facebook Pages.
Post daily weather forecasts to Facebook
Weather by Zapier + Facebook Pages
More details
Running a locally-focused Facebook page? Add this Zap to your workflow to keep all your fans prepared for the weather, automatically posting a daily forecast on your Facebook page once you set it up.
Send notifications for new posts
Your Facebook page is a great way to communicate with your current and potential customers—but keeping your team up to date is just as important. They should be aware anytime a new Facebook post goes live so they know what has (and hasn't) been announced or shared publicly. This keeps your communications team organized and ensures everyone is on the same page.
Whether your team uses Slack or Discord, these Zaps will share new Facebook Pages posts to your team's internal messaging app.
Share new Facebook Page posts in Slack
Facebook Pages + Slack
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Slack is a great way to keep all of your team up to date, but what about sending social media posts there as well? Enter Zapier, which can send any new post you make on your Facebook Page straight to Slack, automatically.
Send Discord channel messages from new Facebook page timeline posts
Facebook Pages + Discord
More details
You can't be everywhere, so why not bring all your messages to one place? With this integration, you duplicate posts made to your Facebook page on Discord. Each time someone posts to your timeline, their post shows up in your Discord channel. With this automation, you won't have to leave Discord to know what your fans are saying.
Transmit messages to Microsoft Teams with new Facebook posts
Facebook Pages + Microsoft Teams
More details
Keeping on top of your Facebook profile means countless hours of scrolling and reading, and then there's the added work of responding to all those posts. This integration saves you from all that, automatically creating a new Microsoft Teams message when anyone (including you) posts to your page's timeline. Send your teams into action right away and make your Facebook presence instantly dynamic and responsive, without any added work.
Promote company events
Do you regularly host events like company webinars or workshops? One of the best ways to spike up attendance rates is by letting your followers know about it.
Forget the manual updates. With these Zaps, you can automatically create promotional posts on Facebook every time a new event is created in Google Calendar or Eventbrite. That way, your followers will be the first to know about upcoming events.
Share new Google Calendar events on your Facebook Page
Google Calendar + Facebook Pages
More details
Need a simple way to share upcoming events with your Facebook followers? This Zapier integration automatically shares every new event you add to Google Calendar on your Facebook Page. You'll never have to copy and paste event info again!
Post new Google Calendar events to your Facebook Page with a GIF from GIPHY
Google Calendar + Giphy + Facebook Pages
More details
Need a fun way to announce upcoming events to your fans? Set up this integration and we'll keep things interesting for you. It will trigger with every new Google Calendar event you create, automatically finding a random GIF to match your keyword (like "concert", "fireworks", "excited", etc) and automatically post your event information along with your GIF to your Facebook Page.
Add new Eventbrite events to Facebook Pages as posts
Eventbrite + Facebook Pages
More details
If your organization hosts lots of events, you'll want to publicize them using Facebook Pages. Use this Zap and your Eventbrite events will be automatically added to your Facebook Pages account as new posts. People who've liked your page will now see your events in Facebook and you can watch your registration numbers climb!
Use automation to make social media management a breeze
Facebook Page setup and management can be time-consuming, but Facebook automation goes a long way to making it a painless process.
With Zapier, you and your social team can get the time to focus on strategy, engagement, and optimization so that your entire social strategy becomes more impactful overall.
And this is just the start of what you can do with Facebook Pages and Zapier. What will you automate first?
This article was originally published in November 2021, with previous contributions by Ana Goter and Nicole Replogle. It was most recently updated by Elena Alston in September 2024.
