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Gmelius: App spotlight

How this app enhances your Google workspace

By Elena Alston · June 17, 2021
Gmelius app logo on a pink background

Welcome to the world of modern work: Hunting down information, sending and re-sending attachments, responding to team members in your work chat, updating a project's progress, then updating your boss. It's a constant battle to keep your tools—and your team—in sync. 

And, of course, there's still email to contend with. 

Gmelius knows email is probably not going away anytime soon. That's why they've devised a better way to bring all the benefits of the tools you use the most right under one umbrella, inside your Gmail workspace. This allows teams to collaborate, communicate, and automate inside their inbox without adding yet another siloed tool into the mix.  

Gmelius origins: Email is overtaken by SaaS

Gmelius was founded in 2016, courtesy of Florian Bersier. As professionals began to leverage email beyond just sending messages (like exchanging documents or collaborating on projects), he realized that email apps weren't evolving fast enough to support these changing needs. Instead, people had to use multiple tools to get their work done, using email as a starting point.  

His solution was this: Gmelius would condense productivity, collaboration, and automation tools into everybody's inbox. Work would still start in email, but it would also end there. 

Did you know? The initial idea for Gmelius originated in a dorm room at Oxford University when Florian Bersier found he needed a better way to collaborate on research projects.

Gmelius today: The workspace that lives inside Gmail

Today, Gmelius has more than 10,000 paid customers including startups and full-on enterprises like JustWorks and Netflix.  

At its core, Gmelius is a team collaboration platform to share emails, manage projects, and automate daily workflows right inside Gmail. Think of it as a shared CRM that sits in your inbox. Teams can use it to assign emails to the right people, appoint tickets Kanban-style, add notes, and chat (privately) over how to respond to external emails. 

Fave feature: Collision Detection. With it, you can get notified when a teammate is replying to a conversation so you can avoid sending clients double replies or conflicting responses. 

Closing the gaps with automation: Popular Gmelius workflows

Still use other tools? No problem. By pairing Gmelius and Zapier, you can connect the tools you use the most and automate specific workflows to free up your time. Here are a few popular workflows to get you started: 

Enroll contacts in Gmelius sequences with new Google Sheet rows

  • Google Sheets logo
  • Gmelius logo
Google Sheets + Gmelius
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    This integration automatically adds any email address added to a new row in a Google Sheets spreadsheet to an existing Gmelius sequence. Other columns of your Google Sheets spreadsheet can be matched with the defined variables of your sequence, making you even more efficient.

    Create or update HubSpot contacts with new leads added to Gmelius sequences

    • Gmelius logo
    • HubSpot logo
    Gmelius + HubSpot
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      When you have new leads enrolled in a Gmelius sequence, you want your CRM updated with the details. This integration helps by automatically creating or updating a HubSpot contact when there is a new lead added to a Gmelius sequence.

      Get notified on Slack when new leads are added to Gmelius sequences

      • Gmelius logo
      • Slack logo
      Gmelius + Slack
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        Set up this integration to keep your team in the loop, without slowing down for manual messaging. This Zap automatically sends a custom channel message in Slack when a new lead is added to a Gmelius sequence.

        Enroll new Google Form responses in Gmelius sequences

        • Google Forms logo
        • Gmelius logo
        Google Forms + Gmelius
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          A common use case for Google Forms is to collect the email addresses of your leads. Ever wanted to send follow-up emails when a new response is received? With this Zapier integration, any time a new Google Form response is submitted, the email address will be automatically enrolled in a Gmelius sequence.

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