EmailOctopus: App spotlight

Imagine you're a caterer for special events. You provide people with personalized dining experiences, alfresco or fireside. Let's say you specialize in a variety of dishes, from ratatouille and watermelon salad in the summer to goulashes and casseroles in the winter.  

Perhaps you rely on word-of-mouth recommendations to bring in new business, or you promote your website to customers across social media. Or, maybe you've started your very own culinary-focused newsletter.   

There's an appetite for this sort of communication nowadays: We all love receiving curated news directly in our inboxes, particularly in the shape of email newsletters. 

EmailOctopus is a quick and easy solution for businesses of any kind to start a newsletter and grow their audience of subscribers. 

So whether you're serving crème brulée recipes—or the latest celebrity gossip—to your subscribers, EmailOctopus lets you build beautiful emails, set campaigns on autopilot, run giveaways, and analyze email results. 

App origins: Growing audiences from scratch

EmailOctopus was founded in 2014 by two brothers—Gareth and Jonathan Bull—who wanted to help anyone with an audience grow. 

While email marketing was already a massive market with lots of competition, there was a space that they both wanted to dominate. Their overall mission was to provide email marketing that was simpler, more intuitive, and ultimately, cheaper. 

The EmailOctopus team started as a bootstrapped startup without investment. They wanted to provide value to their customers—not shareholders. 

EmailOctopus today: Wowing subscribers everywhere

Today, EmailOctopus has helped over 70,000 organizations send more than 15 billion emails. It offers a streamlined way to design and send basic emails and create automated onboarding sequences for new subscribers. 

With it, you can use the drag-and-drop editor to tweak or customize existing templates, get data and insights to segment audiences, and create customizable forms for your website. 

Acceleration through automation: Popular EmailOctopus workflows

Unlock even more value out of your email marketing by connecting EmailOctopus with Zapier. That way, you'll make the most out of the other tools you use. Here are a few popular workflows to get you started: