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The Field of Dreams fallacy: What your media coverage should really accomplish

The 5 flavors of media coverage—and how to make the most of them

By Rafe Gomez · December 3, 2021

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Rafe Gomez

Rafe Gomez is the co-owner of VC Inc. Marketing, an award-winning provider of sales support, media coverage, business strategy, and executive thought leadership development services for organizations around the world.

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Media and editorial

Sales & business development

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