If you were on Twitter in the late 2000s, you might remember sharing bit.ly links because you needed to ration character counts. (Oh, what simple times we lived in.)
Those character counts are long gone, but Bitly is still one of the most popular tools for digital marketers. More than 5 million users each month rely on Bitly to create custom short links to build brand awareness, connect with audiences, and monitor engagement.
Build brand awareness with Bitly
Bitly's core link-shortening feature remains the same, but you can now swap out "bit.ly" with a custom domain and build name recognition for your brand. Add your branded links to your existing link-in-bio—or create one with Bitly. You can also turn your short links into QR codes personalized with your brand's colors.
But Bitly really shines in its analytics tools, where you can monitor individual link metrics and holistic campaign performance across channels. It's all wrapped up in an intuitive dashboard so you can gather insights faster. Plus, with built-in integrations across popular browsers, CRMs, and other tools, you never lose track of your audience.
Automate your link tracking: Popular Bitly workflows
You can monitor your brand's engagement no matter what channels you use. Connect Bitly with Zapier and automate workflows across your favorite apps.
Whether you want to automatically track new campaigns, monitor referrals, or create links for new content, you can create Zaps—what we call our automated workflows—to launch new marketing efforts quickly.
Learn more about how to automate Bitly, or get started with one of these pre-made workflows.
Post new Bitlinks to Facebook Pages
Bitly + Facebook Pages
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Nowadays, there are almost too many social media channels to keep track. Let Zapier do some of the busy work for you! With our Bitly integration, you can automatically post all new Bitlinks to your Facebook Page! Just create your links and let us do the rest.
Post to Slack for each new domain referrer on your Bitlink
Bitly + Slack
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Using our Bitly integration, you can post on Slack every time we see a new domain referring your Bitlink. This is a great way to see who's posting links to your content. This is exceptionally useful for specific links that you want to stay on top of, like a link to a new press release or your latest single!
Create Bitly bitlinks for new RSS feed items
RSS by Zapier + Bitly
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With this Bitly integration, each time an item appears in an RSS feed, a Bitlink is created and you can start tracking its progress. If you're feeling really fancy, you can combine this with other integration to share your new Bitlinks automatically to your social media channels.
Create a new Bitlink each time you send a Mailchimp campaign
Mailchimp + Bitly
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When you're using a lot of different apps, it can be a real drag to keep everything in one place. Zapier's got your back! With our Bitly integration, you can create a Bitlink to each new Mailchimp campaign that you send out. If you like, you can add an action to share these links on social media and track your campaign's progress outside of your mailing list! Keeping things streamlined has never been easier.
Add new Bitlinks to Google Sheets rows
Bitly + Google Sheets
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Keeping all your link information in one place involves a lot of tedious manual updating. With this Zap in place, though, you can skip the hassle by automatically adding each new Bitlink you create to a row in a specified Google Sheets spreadsheet. Keeping track of your links have never been easier!
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