App spotlight: BigCommerce

There's no shortage of eCommerce platforms for those looking to start an online business. A lot of these platforms make setup so easy that simply choosing one can be the hardest part of getting your business online.

Not all platforms scale as well as others, though. If your business is beyond the startup point and beginning to sell at a higher volume, BigCommerce could be an excellent choice.

While BigCommerce has an Essentials offering geared toward those just starting out, it's largely an enterprise eCommerce solution. And with a deep selection of built-in features, it's one of the most flexible, customizable, and powerful eCommerce solutions out there.

Scale your eCommerce business with BigCommerce

BigCommerce is best suited for businesses already shipping a large amount of inventory. Even with BigCommerce Essentials, selling less than $50,000 a year is considered "just starting out" in their onboarding process.

If this describes your business, BigCommerce has the features you'll need to help you scale. Their drag-and-drop website builder is easy to use but isn't too rigid, giving developers the freedom to customize anything they want.

Plus, BigCommerce also makes it easy to sell on other platforms. Setting up on sites like eBay, Amazon, and Facebook is easy. And it can all be managed inside of BigCommerce—letting you expand your digital footprint while giving customers easy ways to purchase from you.

Enhance your customer lifecycle with these BigCommerce workflows

New customers are great, but turning one-time customers into repeat purchasers is what will grow your business at scale. To do that, you're going to need to market to them—segmenting your customer base and targeting different groups directly.

Whether you want to keep your customer data accurate and up to date, collect customer reviews, or add customers to specific campaigns, you can automate it all with Zapier.

Here are some of our most popular BigCommerce workflows to help you get started: