With new technologies like AI revolutionizing the way we approach marketing, the landscape is becoming increasingly more complex—and it feels like it's shifting every day. To stay up to date with the latest trends, I've become something of a marketing newsletter hoarder.
To my own detriment, I've subscribed to more marketing newsletters than I can possibly read each day. And it doesn't help that I'm constantly leveraging X, Reddit, and LinkedIn for other people's recommendations.
But my bad habits are your treasure: this year, I'm updating this list of the most popular, insightful, and even contrarian newsletters about marketing for you to subscribe to in 2025.
The best marketing newsletters
These are my favorites, but there are countless others out there. It's worth subscribing to any that look interesting to you—just be sure you unsubscribe if you don't get what you want out of them.
Demand Curve for startups and growth marketers
Sunday Branding Newsletter for eCommerce and DTC
Everyone Hates Marketers for the contrarian marketer
MKT1 Newsletter for B2B marketers
Marketing Examined for the growth hacker
Copywriting Course for creative copywriters
Marketing Brew for the latest marketing news
Superpath for content marketers
Marketing Examples for visual learners
Go-to-Millions for monetization tips
Backlinko for SEO
Growth Unhinged for tips on scaling
Neil Patel's newsletter for people building a blog
Ahrefs' Digest for digital marketers
Demand Curve
The best marketing newsletter for startups and growth marketers
Demand Curve is one of my favorite marketing websites on the internet. They publish well-researched and insightful playbooks written by industry experts, and their newsletter is just as awesome. Each week, you can expect to receive tried and tested strategies, teardowns, resources, memes, and even open marketing roles.
Something I consistently reference from a Demand Curve newsletter is the copywriting rule of three (i.e., three is the minimum number to make a pattern). The example they used is the tagline for the MacBook Pro: Mover. Maker. Boundary breaker. I think of it every time I see a Mac.
Sunday Branding Newsletter
The best marketing newsletter for eCommerce and DTC
Nik Sharma is a successful direct-to-consumer (DTC) marketer and the CEO of Sharma Brands. He's even worked with Priyanka Chopra and Pitbull, if you're into that (I sure am). If you run an eCommerce or consumer packaged goods (CPG) brand, then I recommend signing up for the Sunday Branding Newsletter.
One thing that stood out to me was the value packed into the welcome email. Each new subscriber receives a free 39-page slide deck that explains exactly how to launch a successful DTC brand. Most digital marketing newsletters send a welcome email with a GIF and maybe a meme, so this was unexpected.
Everyone Hates Marketers
The best marketing newsletter for the contrarian marketer
Louis Grenier is a contrarian marketer who spearheaded the highly acclaimed Everyone Hates Marketers podcast, which had 300 episodes and guests like Seth Godin and Joanna Wiebe. And he recently published a book called "Stand the F*ck Out"—a no-nonsense guide to marketing and branding.
His daily newsletter is just as impressive and features a perspective on marketing you're unlikely to find elsewhere. I've subscribed to hundreds of newsletters, but none resonate with me the same way this one does (maybe because I tend to swear a lot more than the average person?). You can expect everything from crazy marketing experiments to his personal stories, which are both funny and fascinating.
MKT1 Newsletter
The best marketing newsletter for B2B marketers
MKT1 is an early-stage fund, led by seasoned marketers Emily Kramer and Kathleen Estreich. Their core operation involves investing in and helping B2B companies build successful marketing functions—and they break down their secret sauce in their monthly newsletter, which I find incredibly helpful.
The Substack newsletter has over 50,000 free subscribers and is quickly becoming one of the best in the space. Since I'm a fan of AI, their newsletter on AI workflows for marketers is by far my favorite—I really appreciate their clear and concise diagrams.
If you want even more value, you can upgrade to a premium membership, paying monthly or yearly to access advanced diagrams, templates, resources, archived posts, and discounts on courses.
Marketing Examined
The best marketing newsletter for the growth hacker
Alex Garcia is the Chief Marketing Officer at The Kollective, a wellness and performance club in Austin. He's helped scale companies like The Hustle and Gumroad, and now he has over 180,000 X-formerly-Twitter followers and 200,000 to his newsletter, which provides tactical growth advice for entrepreneurs and startups.
In one edition of his newsletter, Alex shared how marketers could capitalize on the rebranded Kia logo, which now looks like KN instead of KIA. The report explained exactly how you might create and rank a profitable website that specifically helps people searching for "KN car." Maybe not a sustainable business model, but it shows how resourceful and quick Alex is when it comes to building a successful marketing campaign.
Copywriting Course
The best marketing newsletter for creative copywriters
Neville Medhora is a household name when it comes to copywriting. He's worked with some seriously popular brands, and his newsletter, Copywriting Course (formerly Kopywriting Kourse), has taught thousands of copywriters, including me, how to write effective copy.
You can expect copywriting lessons, swipe files, and notifications about popular blog posts each week. If reading isn't your thing, you can also listen to the audio version of each edition on the website. Another thing I love about this one: the size and activity of the community are incredible; each time I navigate to the blog page, I can see an active thread of copywriters critiquing each other's work.
Marketing Brew
The best marketing newsletter for the latest marketing news
Marketing Brew is a daily newsletter (Monday through Friday) that covers the latest news and trends in the marketing industry. It's owned and operated by Morning Brew, which is owned by Business Insider.
The newsletter is written in a conversational and engaging tone, making it easy and enjoyable to digest quickly—this is especially important since it's sent daily. But daily doesn't mean mundane: you might already know that Doritos partnered with Netflix to release the Stranger Things collaboration, but I learned from Marketing Brew that Doritos aims for one of these brand collaborations every year.
Superpath
The best marketing newsletter for content marketers
Superpath is primarily a paid Slack community, but their newsletter is a free glimpse into the rich resources they offer. Once a week, you'll get a short-but-always-sweet note from Eric Doty, the Content Lead at Dock and Head of Community at Superpath. His musings are super approachable, sometimes contrarian, and never forced. And they're hyper-focused on content marketing, so if you're a content marketer, you'll never get anything that's not applicable to you in some way.
The newsletter is also a nice hub: it shares Superpath podcasts, promotes content marketing webinars and events, gives article recommendations, and even shares job postings for content marketers.
Marketing Examples
The best marketing newsletter for visual learners
Harry Dry might be the most loved marketer on social media right now. His posts are engaging, thought-provoking, practical, and usually full of positive comments. Marketing Examples is quickly becoming one of the most popular websites (and newsletters) in the marketing category, with over 130,000 readers.
The newsletters are packed with valuable lessons and a well-designed explainer, which makes it always easy to understand. Each Monday, you'll get an email from Harry covering three short examples, two copywriting tips, and an interesting tweet.
Go-to-Millions
The best marketing newsletter for monetization tips
Ari Murray is the VP of Growth at Sharma Brands and a Creator at Work Week. Her newsletter, Go-to-Millions, is a 3x/week report covering marketing strategies, playbooks, and personal anecdotes.
One particular email titled "27 websites I love" was so useful that I bookmarked it for future reference. The email featured a curated list of high-performing websites and explained what makes them exceptional. It's a valuable addition to any marketer's swipe file, and I've come back to it time and time again.
Backlinko
The best marketing newsletter for SEO
This list wouldn't be complete without a popular SEO email newsletter. Backlinko is an SEO and online marketing blog founded by Brian Dean in 2012, and the newsletter is a great way for SEOs and digital marketers to stay on top of the latest blog posts, SEO marketing tips, and exclusive content (along with updates on Brian Dean's upcoming events and projects).
Upon signing up for the newsletter, you'll receive three links to guides on SEO and content marketing. My favorite is 28 ways to increase traffic to your website.
Growth Unhinged
The best marketing newsletter for marketers who want to scale
Kyle Poyar is co-founder and operating partner at Tremont, a VC firm based in Boston that backs enterprise SaaS and AI. His newsletter, Growth Unhinged, is all about helping marketers and operators think more strategically about scaling. You can expect to learn about pricing, product-led growth, prioritization, and expanding revenue.
I find this newsletter to be particularly tactical—it's never too broad. One edition I saved broke down how top SaaS companies think about expansion revenue and why it matters more than new logo growth. It included benchmarks, examples, and a clear framework you could actually use. If you're trying to scale a business, Growth Unhinged is an essential read.
Neil Patel's newsletter
The best marketing newsletter for marketers building a blog
Neil Patel has one of the largest personal blogs in the world and is slowly building a portfolio of profitable internet companies. He co-founded companies like Kissmetrics, Crazy Egg, and Ubersuggest, and even acquired AnswerThePublic. There's no questioning his experience with marketing.
His newsletter covers a broad range of digital marketing topics, but it has a natural focus on SEO since that's Neil's specialty. You can expect action plans, resources, growth hacks, and tools to help you grow your business.
Ahrefs' Digest
The best marketing newsletter for digital marketers
Ahrefs has been my primary SEO tool for over seven years, so it was only fair I gave their newsletter a chance. It's written by their witty in-house content marketer, Si Quan, and it's surprisingly fun and lighthearted, while still being informative.
Unlike some niche marketing newsletters, Ahrefs' Digest covers more than SEO. One of their recent newsletters included a case study on community building and a guide to building a personal brand. So even though it's branded as an SEO newsletter, I wouldn't let it stop you from subscribing if you want more than just SEO content. Plus, it's free.
Which marketing newsletter should you subscribe to?
Honestly, it's worth giving all of these—and more—a try. I co-founded a newsletter business, so I may be biased, but I highly recommend giving each marketing newsletter on this list a chance: you'll get different perspectives and experiences from across the industry. Just be sure you save some time to do your actual job.
Related reading:
This article was originally published in April 2023. The most recent update was in April 2025.
